In a major coup Ogilvy Pakistan wins the Cannes Media Lions Grand Prix for Telenor – First ever Cannes Grand Prix award won by Pakistan
Pakistan has been awarded it’s first ever Grand Prix at the Cannes Lions. Telenor’s “Naming the Invisible by Digital Birth Registration“, created by Ogilvy Pakistan has taken out the top award in the Media Lions.
Asia has scored a total of 1 Grand Prix, 1 Silver Lion and 3 Bronze Lions in the Media Lions category.
Wunderman Thompson Taiwan picked up the Silver Lion for the Taipei Blood Center “Blood Beacon”.
Bronze Lions went to Cheil Worldwide Seoul for “Hope Tape” for the Korean National Police Agency; Geometry Ogilvy Japan for IBM “Second Life”; and to Lowe Lintas Mumbai/ MullenLowe Singapore for Lifebouy’s “H for Handwashing”.
In the Media Lions, which demonstrate work that enhances and amplifies through game-changing channel strategy, 1,972 entries were received and 64 Lions won: 10 Gold, 19 Silver, 33 Bronze Lions.
Two Grands Prix were awarded to: ‘Boards of Change’ by FCB Chicago, for the City of Chicago, an initiative that greatly increased voter participation in the 2020 US Presidential election.
The second Grand Prix went to ‘Naming the invisible by Digital Birth Registration’ by Telenor Pakistan Islamabad / Ogilvy Pakistan, Islamabad, for Telenor Pakistan, which utilised mobile technology to provide digital birth registration for thousands of ‘invisible’ children in Pakistan.