Ogilvy Singapore lands Silver in Cannes Brand Experience & Activation Lions; In addition 4 Bronze Lions were awarded to Asia
Ogilvy Singapore, Ogilvy Taiwan, FCB Interface Mumbai and Wunderman Thompson Bangkok are all Lion winners in the Brand Experience & Activation Lions.
Ogilvy Singapore lead the way with a Silver Lion for “Please Arrest Me” for RIT Foundation.
A Bronze Lion went to Ryohin “Muji Advertising, 2020” by Nippon Design Center Tokyo.
Vogue “UNI-FORM” by Ogilvy Taiwan also was awarded a Bronze Lion.
“The Punishing Signal” for Mumbai Police continued it’s strong performance at Cannes with a Bronze Lion for FCB Interface Mumbai.
And a Bronze Lion was also picked up by “Stay Home Miles Exchange” for Thai Airways created by Wunderman Thompson Bangkok.
In the Brand Experience and Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 75 Lions were awarded by the jury from 2,352 entries received: 11 Gold, 19 Silver and 43 Bronze.
The jury awarded two Grands Prix: ‘True Name’ for Mastercard, McCann New York, USA, the campaign that empowered transgender and nonbinary cardholders to use their True Name. Jury President, Vicki Maguire, Chief Creative Officer, Havas, UK, described it as a piece of work that “touches you, that hits something, that you feel before you actually comprehend it.”
The second Grand Prix – the third of the week for this work – was presented to ‘Stevenage Challenge’ by DAVID, Madrid / DAVID, Miami for Burger King.
Download Brand Experience & Activation Lions Winners
