Pizza Hut appoints Ensemble Worldwide Malaysia as creative agency
Ensemble Worldwide has been appointed creative agency of record for Pizza Hut Malaysia. The appointment follows a pitch with six agencies, including incumbent TBWA, vying for the account.
The undertaking allows Ensemble to continue Pizza Hut’s brand transformation journey to repivot into a modern pizza experience.
Phang Mei Jeng (pictured), Managing Director of Ensemble Worldwide, said: “The pandemic brought about numerous shifts across the board. Yet these changes have given us an ability to dive even deeper into data-driven creativity to build brands, drive business and grow for the future. We have a great opportunity with Pizza Hut to build on the e-commerce repositioning and broaden brand appeal. The team shares the right chemistry and is raring to sink our teeth into some cool innovative comms, so watch this space as we have some exciting plans in store together.”
Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia, said: “We were looking for a partner who understands the varied nuances of our new normal. One who is able to bring a distinctive flair to drive our brand communications to the next frontier. Ensemble’s passionate and bold spirit of innovation, coupled with a data centric approach to understanding youth culture certainly fits the bill. We look forward to more ground-breaking work with the newly appointed Team Ensemble/Pizza Hut.”
The appointment is for a period of one-year with the option to extend for another year. Pizza Hut by Yum! Brands is established and operated by QSR Brands, Malaysia’s largest restaurant chain operator.
Perhaps just keep pivoting until something works…or at least until it feels like the new normal.
Pivot and new normal are so 2020
According to the IPG website, the only Ensemble office is in Malaysia, so the use of ‘worldwide’ in the company’s name is a bit of a stretch.