Publicis JimenezBasic Philippines and Globe reimagine Father’s Day via new Pride month film
It’s 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes.
And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month.
So, between the dates of Father’s Day and the Metro Manila Pride March, Globe released a film celebrating the idea of Proud Father’s Day. Featuring the accounts of real dads who learned what true pride means – not from their fathers, but from the courage of their own children.
Credits
Client: Globe
Agency: Publicis JimenezBasic
Head of Agency: Tats Cruz
Client Services Director: Raffy Parcon
Account Manager: Isabella Escano
Executive Creative Director: Trixie Diyco
Creative Director: Brandon Dollente
Copywriter: Kara Quiambao, Brandon Dollente
Art Director: Roi Marcelino
Producer: Datu Gallaga
Director: Ianco Dela Cruz
Production House: Provill Studios / Greenroom Studios
Executive Producer: Fran Omampo
