Heavy Shoes and Whiteboard Digital Agency turn Thailand’s terrible footpaths into this sarcastic new film to challenge the government
Whiteboard Digital Agency Thailand has released this sarcastic film titled, ‘The Art of Terrible Footpath’ for local Thai shoe brand, Heavy Shoes to introduce this toughest, softest and lightest shoes.
The campaign highlights one of the most common problems in Thai people’s life, ‘terrible footpath’ that is known for their state of disrepair, potholes, obstructions, rubbish and endless repair work into satire conceptual art of ‘The Wabi Sabi of Cracks’, ‘The Unexpected Installation Arts’ and ‘The Meditation Art Slope’. to highlight the unique benefit of their ‘Heavy Shoes Original Built’ that can survive on every awful surface of, make every Thai walk swiftly like they are in the ‘land of arts’ gallery, instead of deconstructed paveways.
Heavy Shoes film becomes viral on the internet with 6.7 M views, 11M reaches, 7.2M engagements of shares & retweets since it speaks out about the endless terrible footpath problem. Heavy Shoes does not only speak for the brand but also for every Thai citizen, challenging their dictator government, during dangerous protesting times, to finally take action on this endless issue, resulting in them urging to fix the forever postponed footpath problem, finally.