F5 Shanghai creates ‘Love That Protects’ campaign for Midea in the Middle East
Shanghai-based F5 has launched a new campaign for Midea Aircon in the Middle East, titled ‘Love That Protects’.
The light-hearted spot shows Midea’s beloved polar bear brand mascot and the new Midea Xtreme ProTECH, an innovate antibacterial airconditioner, working together to save a boy’s birthday party from ruin.
F5 produced this timely tale for consumers in the Middle East who are still in a state of hypervigilance when making sure loved ones have clean, germ-free air at home.
The agency produced this film remotely, and communicated that the new product and polar bear ‘beat dirty air’ to keep loved ones happy and healthy.
Adams Fan, Chief Creative Officer of F5, said: “As a messenger of product information and features to localities, we’ve been introducing Midea’s top-of-mind antibacterial airconditioner to the Middle Eastern market.”
“With this film, we’re cementing polar bear’s image as the Midea icon and ambassador in people’s mind, heralding joy and warmth to families there in such trying times.”
Credits
Client: Midea
Spot: “Love That Protects”
Agency: F5 Shanghai
Chief Creative Officer: Adams Fan
Creative Group Head: Kelvin Co
Senior Copywriter: Sarah de Joya
Public Relations Head: Pan Gu
Production Company: B2Y Productions
Director: Kevork Aslanyan
Line Producer: Alexander Kenanov
Boy: Alexander Aleksiev
Mom: Nicole Sultanova
Dad: Stanislav Kondov
Production Coordinator: Velika Zheleva
1st AD: Kristin Sakizli
2nd AD: Kristian Lovrich
Art Director: Eva Velichkova
Props master: Lilia Babunova
Props on set: Evgeni Aleksandrov
Construction Manager: Todor Tunov
Graphic designer: Albena Budinova
Art buyer: Nikolay Toshkov
Labourer: Vladimir Terziev
Set dresser: Krasimir Ivanov
Set dresser: Dimitar Dimitrov
Set dresser: Evtim Evtimov
Set dress/Construction: Dimitar Zlatov
Set dress/Construction: Miroslav Tsanev
Set dress/Construction: Ivaylo Mihailov
Set dress/Construction: Luchezar Ivanov
Set dress/Construction: Bojidar Bojidarov
Construction: Martin Zdravkov
Construction: Stefan Vashev
Carpenter: Dimitar Petrov
Carpenter: Alexander Kunchev
Painter: Kaloyan Bushev
Painter: Oleg Borisov
Painter: Zdravko Gorchev
Painter: Nikolay Georgiev
Construction Supplier: Iliya Tunov
DOP: Nikolay Petrov
1st AC: Vanya Ivanova
2nd AC: Zdravko Shalichev
Video Control: Boris Tukanov
BTS Operator: Kaloyan Ignatov
BTS Still Photographer: Irina Ivanova
BTS Making: Kalina Spasova
Casting Director: Yordan Yosifov
Casting Director: Teodora Duparinova
Post Production Supervisor: Bogomil Georgiev
Music: Ali Helnwein
Editor: Bogomil Georgiev
Sound Design: Denis Elmaci
Colour Grading: Todor G. Todorov
Storyboard: Lubaka Yotov
VFX: Red Ring Entertainment
VFX Supervisor: Kalin Stoyanov
Compositing: Dimitar Dimitrov
Animator: Ivaylo Tonchev
Compositing: Momchil Koev
Digital Matpaint: Yasen Denev
MC actor: Antoni Davidov
Motion Capture: Momchil Gindyanov
Motion Capture: Yana Georgieva
Motion Capture: Poli
Voiceover – Adrian Gugov
Voiceover – Brian, Bunny Studio
Stylist: Jasmina Vasileva
Asst. Stylist: Nadya Dobrikova
Key Hair Stylist: Milen Ivanov
Make-up Artist: Gergana Ivanova
SFX Technitian: Аndrei Velchev
SFX Make-up: Lubomir Voinski
Bear stand-in: Nikolay Kondev
Medic on set: Dr. Vitan Vitanov
Key H&S PA: Boiko Ganchev
Gaffer: Alexander Mihailov
Electrician: Cvetan Trifonov
Electrician: Boris Takov
Electrician: Georgi Ivanov
Key Grip: Stanimir Vatsov
Grip: Borislav Anachev
Grip: Ivalyvo Gergov
Grip: Daniel Pankov
Key Set PA: Georgi Damyanov
Set PA: Petar Todorov
Set PA: Toma Kaloyanov
Catering: Rаgazzi Catering
Art dept. bus driver: Ivo Borisov
