FCB Group India recently announced the restructuring of its creative agencies and a new three agency structure – FCB Ulka, FCB Interface and FCB India. FCB Ulka, the flagship agency of the group, led by Nitin Karkare as Vice Chairman, announces its newly elevated leadership team.
FCB Ulka has elevated its young leaders to C-Suite roles to lead the agency’s next phase of growth in India. Kulvinder Ahluwalia (pictured right) will now be Chief Executive Officer, Saad Khan (pictured left) will be Chief Strategy Officer and Keigan Pinto (pictured middle) will be Chief Creative Officer. In their previous roles, Ahluwalia, Khan and Pinto were the trio heading the account management, strategic planning and creative at FCB Ulka’s Mumbai office.
Ahluwalia joined the agency in 1996 as a Management Trainee, as part of Star One. A Bollywood musician and a deeply insightful creative leader, Pinto has a pulse on popular culture. With over two decades of diverse experience in advertising and brand consulting, Khan brings to work solid problem-solving skills and an attitude that questions formulaic marketing.
FCB Ulka prides itself for being a strategic business partner to its clients. Creating ‘Never Finished’ brands is the philosophy on which the agency has been built over the last 60 years. The fact that 7 out of the top 10 client relationships at FCB Ulka are three-decade strong is proof of that fact that client’s truly value this spirit of partnership.
Karkare said: “Ulka is celebrating its 60th anniversary in 2021. It is only appropriate that on this momentous occasion, we start getting the agency ready for the next 60 years. And what better way to do this than recognizing talent from within. Kulvinder, Saad and Keigan have played a key role in building the Mumbai office of FCB Ulka. And I am delighted that they will now lead the agency into the future.”
“I believe future readiness starts with talent. Empowering and enabling our best talent to perform at their very best has always been at the heart of my organizational philosophy. This elevation of our shining stars makes me truly proud because it embodies the spirit of #talentaboveallelse and is a demonstration of our belief of growing our future leaders from within. This new leadership partnership structure is what will make us future ready and power our creative transformation journey for the next decade and beyond” said Rohit Ohri, Chairman & CEO, FCB Group India.