Cheil Worldwide Hong Kong takes out THE WORK 2021 Agency of the Year title in Hong Kong: #2 is Saatchi & Saatchi + #3 is TBWA Hong Kong
Only 3 Acceptances separates the Top 3 agencies in Hong Kong in Campaign Brief’s THE WORK 2021. Cheil Worldwide Hong Kong takes out #1 position again with 13 Acceptances.
Cheil Worldwide’s most successful campaign is Volkswagen ‘Abandoned Stations’ new print work which received 5 Acceptances. Campaigns for Chupa Chips and Samsung also contributed to their #1 ranking in Hong Kong
With 12 Acceptances Saatchi & Saatchi Hong Kong is ranked #2 just ahead of TBWA\Hong Kong in #3 position with 10 Acceptances.
McCann Worldgroup was the only other agency Hong Kong agency to rank in this year’s THE WORK 2021 with 2 Acceptances.
37 of the 231 campaigns entered from Hong Kong were accepted in THE WORK 2021.
#1 Cheil Worldwide Hong Kong 13
#2 Saatchi & Saatchi Hong Kong 12
#3 TBWA\Hong Kong 10
#4 McCann Worldgroup Hong Kong 2