Publicis Groupe Hong Kong has appointed of Katheryn Lui as Chief Strategy Officer effective on the 19th of July 2021.
Lui will lead the planning function of the entire Publicis Groupe Hong Kong and be responsible for driving business transformation, consulting, and integrated solutions. She will report directly to Tom Kao, CEO of Publicis Groupe Hong Kong.
Bringing her 20 years of multicultural marketing and advertising experience in Hong Kong and Australia into Publicis together with her expertise in digital transformation, strategic planning and integration, Lui will be instrumental in steering Publicis Groupe’s Power of One solutions by putting data, creative, media, commerce, CRM and technology together by design with customer-centricity at heart.
Lui has worked across various verticals such as luxury, beauty, travel, finance, technology, and NGOs. Before joining Publicis Groupe, she was the Group Head of Strategy of dentsu international Hong Kong and led the consulting practice at Isobar Hong Kong. She is one of the most experienced strategy leaders in Hong Kong with a track record of converting initiatives and campaigns into successful case studies and awards across digital, innovation and social media. She has also been named as Women to Watch Greater China 2021 by Campaign Asia.
Kao said: “Publicis Groupe Hong Kong is going through a rapid transformation, becoming even more focused on delivering integrated solutions and putting technology, data, content, and media together. With Katheryn’s unique background, experience, and energy, she will be instrumental in driving our success in the future. Katheryn and her team will be the catalysts in bringing significant business impacts to all our clients.”
Lui said: “I am honored to join Publicis Groupe in Hong Kong. I am a firm believer in driving sustainable business growth by transforming and leading with positive changes for our society and simply making people’s lives better with idea-led experiences powered by data, innovation and creativity. I look forward to working closely with the team to bring the Publicis Power of One model to life”.