Dentsu Inc Tokyo named Japan Agency of the Year in Campaign Brief’s THE WORK 2021: Geometry Ogilvy ranks #2 ahead of equal #3 Beacon Communicatons + TBWA Hakuhodo
Dentsu Inc Tokyo has topped the ranking of Japanese agencies in Campaign Brief’s THE WORK 2021 with 9 Acceptances.
Dentsu Inc Tokyo led Japan performances thanks to 9 different campaigns scoring Acceptances. These included multi award-winning campaigns for Ezaki Glico co., Ltd., ‘Pocky THE GIFT’, Mori Building Co., Ltd. ‘DESIGNING TOKYO’ and Kura Sushi, Inc. ‘TUNA SCOPE 2020’.
Only 2 Acceptances behind in #2 position is Geometry Ogilvy Japan with 7. Their IBM ‘Second Life’ campaign picked up 3 Acceptances. The agency is one of the consistant best performers in THE WORK having also held down the #2 ranking in 2020 and 2019.
Equal #3 with 6 Acceptances each are Beacon Communicatons Tokyo and TBWA Hakuhodo Inc Tokyo.
#1 Dentsu Inc Tokyo 9
#2 Geometry Ogilvy Japan 7
#3 Beacon Communicatons Tokyo 6
#3 TBWA Hakuhodo Inc Tokyo 6