A jury of leading brand-side marketers will meet virtually next week to select the winner of the prestigious CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year based on biggest winners in the recent One Show 2021.
This year’s jury of eight esteemed marketers will gather online on July 20 to discuss the 22 highest-scoring entries — all of them Best of Discipline and multiple Gold Pencil winners, as determined by the 250 agency and brand creative leaders from 42 countries on this year’s One Show jury — and then select the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward. The winning CMO will be announced shortly after. In the running is Pizza Hut x Ikea ‘Säva‘ via Ogilvy Hong Kong.
Global marketers on this year’s One Show CMO Pencil jury are:
- Nadja Bellan-White, Global CMO, VICE Media Group
- Jessica Burns, VP, Brand Marketing & Creative, GrubHub
- Morgan Flatley, SVP, Chief Marketing and Digital Customer Experience Officer, McDonald’s
- Fernando Machado, CMO, Activision Blizzard
- Kenny Mitchell, CMO, Snap
- Ivan Pollard, former Global CMO, General Mills
- Michelle St. Jacques, CMO, Molson Coors
- Nick Tran, Head of Global Marketing, TikTok
In accordance with The One Show judging rules, jury members abstain from voting on work done by or for their own company.
Past CMO Pencil winners include Kathleen Hall, chief brand officer, Microsoft for Xbox “Changing the Game” by McCann New York; David Rubin, CMO, The New York Times for “Truth is Worth It” from Droga5 New York, and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl”, also by McCann New York.
Says Kevin Swanepoel, CEO, The One Club: “It’s a tremendous honor for a CMO to be recognized by their peers with this prestigious award. This jury of global marketing leaders will look for work that takes an innovative, bold stance and has the greatest positive impact on a brand and its bottom line.”
He added that the honor is unique for The One Show in that all its other awards are given to the creative team, agency or brand, whereas the CMO Pencil is presented to the individual responsible for recognizing and shepherding great work to life.
The CMO Pencil is just one of the organization’s initiatives to address and recognize the fast-growing brand-side creative community. This year marked the first time The One Show had a standalone In-House discipline and dedicated jury of brand-side peers to judge in-house creative work.
In addition, the club will soon announce dates for its second WITHIN: The In-House Creative Conference. The new conference addresses a void in the market for a forum to discuss issues specific to in-house creative teams and cultures, examining the inner dynamics of the very best in-house creative departments with sessions by some of the most acclaimed brand and marketing leaders.