The Singapore Creative Circle Awards announces the return of the GONG Awards, after the 2020 GONG Awards were canceled. The theme for 2021 is set as “Create/Change”, an evolution of the 2019 theme of “Nothing has changed. Everything has Changed.”
The theme “Create/Change” is a nod of acknowledgement to how COVID 19 has affected our lives and work. It is also recognising how the industry has embraced this change and has come out stronger than ever. It is the celebration of the new normal that brings about new opportunities.
“In 2020, the world changed. Our lives, work, and play were disrupted. And yet, with a strong resilient spirit, we saw how agencies deployed new ways of working and adapted strategies and creative approaches to stay ahead, whilst learning from each other. For 2021, it’s about keeping that kampong spirit alive to create this change together,” says AS Anam, CCA 2021 Chairman and Creative Director of TBWA\Singapore.
The GONG Awards 2021 will also be introducing three updated categories, the GONG for Good (COVID Response), GONG NexGen, and Young Creative of the Year.
The GONG for Good (COVID Response), a sub-category of GONG for Good, will focus on work created specifically in response to COVID-19 and show how brands have responded and connected with consumers in a meaningful way.
The GONG NexGen is a separate competition for young creatives aged 30 years and younger. By participating, they will be able to showcase their craft on briefs and projects they have worked on in 2020 and 2021. More details will be shared at a later date.
Lastly, the Young Designer/ Art Director/ Copywriter of the Year will go to the creative with most outstanding portfolio.
Closing date for submission is on Thursday, 09 September 2021 and judging will take place on Friday, 15 October 2021.
Winners will be announced at the GONG Awards 2021 in November 2021, a fully digital event supported by the Creative Circle.
The GONG Awards 2021 entry kit can be downloaded here.