Wolf BKK Thailand and production company Suneta House have created this commercial for AP THAI based on the curiosity around “What do our dogs secretly do at home when we are away?”
In the midst of the real estate industry competition in Thailand, AP (Thailand) Public Company Limited, Thailand’s leading property developer, launched the smart home technology that will be installed on every AP Townhome, aiming to set the new standard for the real estate industry in Thailand.
The brand focus is to reflect the understanding of what kind of innovation can empower people’s living the most in townhomes.
Security Camera with speaker (2-way audio) is one of the main features of AP’s innovations that AP provide in every townhome. But the advertising of CCTV functions in the housing project cannot be advertised directly because even though the CCTV camera is installed to prevent theft in the house, consumers don’t want to see ads with thieves in their house.
Therefore, Wolf Bkk took a humorous approach that presents the functions of the CCTV camera through the cuteness of the Jack Russell Terrier.
Agency : Wolf BKK, Thailand
Managing Director : Phannika Vongsayan
Chief Creative Officer : Torsak Chuenprapar
Creative Director : Nopharit Dusadeedumkoeng
Creative Group Head : Woottipong Lamangthong
Art Director : Chayaporn Wangchana
Copywriter : Phachara Saothayanan
Agency’s Producer : Chanapat Srabua
Business Director : Chonlatid Saenghiran
Communications Director : Thosaporn Kaewnurachadasorn
Communications Executive : Suratchana Khumpoka
Production Company : Suneta House
Director : Teerapol Suneta