After nearly 15 years NAB breaks up with Clemenger BBDO Melbourne; hands creative account to TBWA Melbourne after review

After nearly 15 years one of Australia’s largest banks, NAB, has broken up with Clemenger BBDO Melbourne, handing its prized creative account to sister Omincom agency TBWA Melbourne.

The win makes up for TBWA’s loss of the ANZ business, which was won by Special Group Australia in May.

Says Kimberlee Wells, CEO of TBWA Melbourne: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.”

“We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.”

Says Clemenger BBDO Melbourne group CEO Jim Gall: “Clemenger BBDO are extremely proud of our record and work for NAB, spanning some 14+ years. From ‘Break Up’, to ‘More than Money’ and ‘Mini Legends’ we’ve created impactful and effective campaigns that have helped guide NAB to standout NPS and consumer trust scores and delivered market-leading impact. We thank NAB for their trust and partnership over our long relationship and wish them well for the future.”