Fishermen Integrated has picked up Malaysian telco challenger TIME dotCom as a client. TIME was previously with Dentsu Malaysia and instigated a 5-way agency review in May.
“Fishermen Integrated was chosen because it shares our challenger spirit as well as an innate understanding of social trends to organically amplify communications. The team also effortlessly produces entertaining and enjoyable branded content that maximises reach. Most importantly, it has passionate owners who are hands-on, supported by an energetic and eclectic team”, said Andrew Yeoh, Head of Marketing for TIME dotCom.
Team Fishermen, who were thrilled by the news, expressed that this partnership came at an opportune time when people needed rich wholesome entertainment to take their mind off work and studies while staying at home.
Mark Darren Lee, Managing Director of Fishermen Integrated, said: “Words cannot express our excitement for being selected as the creative agency to work with TIME. We thank God for this opportunity and we are grateful for our team who had worked tirelessly to land us here. To be honest, this partnership couldn’t have come at a better time. Being confined at home for the past year and a half has seen an increase in hours spent online for work and studies.
“Therefore, as game changers in the industry, both for TIME and Fishermen, this will be the start of a new adventure together to not only provide good wholesome entertainment online but to also ensure that we continue to innovate new and exciting experiences for everyone!”
Fishermen Integrated who serves as the creative and digital agency for renowned brands like Pizza Hut, Nando’s and Grab, has always been known for their out of the box, bold and innovative ideas. This partnership had ignited a new fire in the team and as we speak, they are already brewing fresh, unique and incredible ideas with TIME.
“We are honoured to be given this opportunity to collaborate with TIME. TIME dotcom has always been a challenger brand that has moved and shaken the industry with its core product proposition and we share the same principles. We are ready to produce more cutting edge and unconventional ideas that will not only keep our competition on their toes, but enrich the experience of the users in the cyber world”, said Joyce Gan, the Group Brand Director of Fishermen Integrated.
Pictured above from left to right: Andrew Tan (Executive Creative Director), Joyce Gan (Group Brand Director), Adam Miranda (Executive Creative Director) & Mark Darren Lee (Managing Director)