The new Overall Activity Volume Rankings report, published by RECMA this month, highlights dentsu X as the fastest growing media agency globally, with 8.8% year on year agency growth. This is the third consecutive year the dentsu international media agency has secured the top spot for growth in the global rankings, growing 81% over that time.
Sanjay Nazerali, Global Client & Brand President, dentsu X, said: “To be recognised in this way for three years straight is a great endorsement of our proposition, ‘Experience beyond Exposure’, which places consumer delight back at the heart of marketing. It’s also testament to the long-held dentsu edict of ‘Servant Leadership’: we only win when our clients, teams, and partners win too.”
Prerna Mehrotra, CEO Media APAC and MD Media Singapore, said: “We’re proud of achieving this award three years running, as it reflects the success of our continued and leading growth in the media industry. Particularly for APAC, it is a strong affirmation of the transformative journey that we have embarked on, and we are optimistic that this is the right direction for escalating growth in the coming years.”
RECMA is the leading independent research company which reports and tracks the performance of media agencies around the globe. The Overall Activity volume report, evaluating over 900 media agencies across 70 countries, is the reference quantitative ranking based on the activity volume, a metric including both traditional buying billings and non-traditional activities which cover online paid media as well as fee-based activities on digital, data & analytics, content, marketing, sponsoring.
For more information about dentsu X and its work, visit dxglobal.com.