Branded, Believe and YouTube launch the Music Matters Academy online platform

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Branded, Believe and YouTube launch the Music Matters Academy online platform

Created by, with and for musicians and young industry professionals the Music Matters Academy is a free-to-attend online series of fireside chats, panels and workshops dedicated to the business of music. The 3-month programme offers a foundation to learn and upskill through mentorship, training and knowledge sharing from icons and experts of the global music industry.


Designed for artists, managers and young executives under the framework “Your Music, Your Business”, the Music Matters Academy will be led by some of today’s most accomplished industry executives, artists, managers, and creative minds. The curriculum of eight content modules cover music publishing, digital content distribution, artist management, marketing, live streaming, touring, mental health and working with brands. Attendees will receive tools, guidance and one-of-a-kind insights on what it takes to succeed in one of the world’s most exciting industries.

Produced with purpose and outcomes as cornerstones, the Music Matters Academy launches with Module 1: Publishing Matters on August 31st, 2021. The sessions will feature Amy Thomson (Hipgnosis), Mary Megan Peer (peermusic), Hazel Savage (Musiio), Simon Moor (Kobalt Music Publishing), Gregor Pryor (Reed Smith LLP), Ralph Simon (Mobilium Global), Robb Spitzer (Rally), David Sheils (YouTube), Syaheed MSBI (Believe), Jason Fielding (TSC Consulting) and Jasper Donat (Branded).

Module 2: Distribution Matters, streams on September 1st, 2021. The sessions will feature Denis Ladegaillerie (Believe), Christophe Muller (YouTube), Ole Obermann (TikTok), Patrick Moxey (Ultra Records), Paul Smith (Spotify) and Andreea Gleeson (Tunecore).

Full details on each module available here.

CEO of organiser Branded, Jasper Donat said: “The Music Matters Academy delivered some of our best content for over a decade, but was always a part of a live event. We are so excited that by taking it virtual we can spread the net wider to give far more musicians and young executives a very real opportunity to learn about the business of music. We are also excited to be expanding in to the sports and gaming industries giving attendees a genuine opportunity to learn from the best of the best”

Ruuben van den Heuvel, Director, Music Partnerships (AU/NZ & SEA) & Label Relations (APAC), YouTube said: “YouTube has supported the Music Matters Academy for many years so we are delighted to extend this to an ongoing online series appealing to musicians and young executives around the world”

Sylvain Delange, Managing Director Asia Pacific, Believe said: “At Believe we are strong advocates that a fairer and more diverse music ecosystem will be achieved through wide access to resources, knowledge and experience for the next generation of music creators and music executives. We’re really proud to bring Music Matters Academy in close partnership with YouTube Music and Branded and play an active role in shaping the future of the music industry in Asia pacific.”

The Music Matters Academy 2021 will be live-streamed and made available on demand on the Branded YouTube channel and

Exclusive perks for registered attendees
Registered attendees will receive an exclusive 40% discount on TuneCore distribution products. Plus special, one-off opportunities to access and interact with the Music Matters Academy speakers LIVE, when you register yourself as an attendee to the academy. Simply head to to register for free today. (Please note seats are limited and speaker access will be subject to availability).