Director IC and Dentsu One Indonesia recently launched a new campaign for the 2021 Honda CRV titled ‘Advancing Greatness’. Two AM Music Global tied together the sonics for the visual showcase.
“Two AM has always been my go-to music agency. Teaming up with them is never short of a smooth sailing process and most importantly, it’s always a fun ride!”, said Renny Putri Hasibuan, Creative Director, Dentsu One.
Kicking off with a chilling and intriguing atmosphere, the soundscape pulls you into a world of futuristic imagery and lucid environments. The brooding tone leads you into an unexpected standstill before kicking things up a gear and breaking into a compelling chorus led by a powerful female vocal.
Using the right voice to express your story is crucial, and leading us through this dream-like narrative is the highly acclaimed American voice actor, Heather Mann Foster.
Foster said: “Working with the Two AM family was wonderful! They’re so professional and efficient but were never stuffy or too closed off. It was such a rush having people from all over the world listening in. Everyone immediately made me feel at ease, like I was truly a part of the team. I hope to work with them again!”
“We shot this project remotely, from home; yes we live in some strange times. The team stemmed from Kuala Lumpur, Jakarta, Vancouver, and Houston. The international collaboration gave this film tremendous depth and style. Creativity can still be achieved, and as the Honda mantra states – The Power Of Dreams”, said Director iClaudius.
Client: Honda Indonesia
Agency: Dentsu One Indonesia
Creative Head: Renny Putri Hasibuan
Production House: Nayfosindo Production
Director: iClaudius a.k.a IC
Director of Photography: Sven Lippold
Copywriter: A. Jerome Rodriguez
Executive Producer: Fairus Sofyan
Producer: Rifandi Sabjan
Director’s Producer: Claudine Sequerah
1st Assistant Director: Gadih Fajriani
Offline Editor: Johnny Chuah
Post House: Meccanica Efx
Online Editor: Hamman Amin
Colorist: Ooi Yi Jing
Music & Sound Design: Two AM Music Global
Voice Talent: Heather Mann Foster