Wonda Coffee addresses colour discrimination by celebrating what’s inside the ‘cup’ in new film via Naga DDB Tribal Malaysia
This Hari Kebangsaan, to celebrate 64 years of being a multicultural country, Wonda Coffee has brewed up a campaign about unity despite diversity in the most unexpected and cheeky way. Together with creative agency, Naga DDB Tribal Malaysia, the brand launched a film addressing colour discrimination by featuring cups of different colours, shapes and sizes.
There’s more to look forward to. Under the same campaign, Wonda Coffee will be launching a series of four mini films that are as hot and enticing as a cup of Wonda Coffee. Make sure to keep an eye out for it and remember – before you judge a ‘cup’ by its colour, all colours are wonderful when they’re Wonda-ful inside. This Hari Kebangsaan and Hari Malaysia, let’s raise our multicoloured cups in celebration of our country.
Alvin Teoh, Chief Creative Officer of Naga DDB Tribal, said: “It’s nice when both the marketer and the agency share the same sentiments about putting something bold out there. The thought of spreading the message of equality and unity in such a playful manner was too good an opportunity not to take. So when the idea took shape, we felt so good we just scribbled and doodled a bunch of stuff on a mahjong paper and presented it like that. You could feel the excitement in the room. We sensed it instantly; it was a go. And to think that the brief came via a random phone call at 10pm because the client felt inspired with a thought. It was so contagious, we caught the spirit of it all and had fun all the way; from brainstorm to presentation to production. I think sometimes, some of the nicest work happens when you don’t crumble from overthinking things. In a world obsessed with data, there is still a critical role for intuition. For both the marketeer and the agency. There’s a motto used by the SAS (British Special Forces) that inspires me – Who dares wins. I think that holds true in marketing and advertising too.”
Credits
Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh, Suryadipura Salleh, Rachel Hoo
Creative Group Head: Candice Chhoa
Senior Art Director: Bobby Lai
BM Copywriter: Zhaffiry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Brand Integration Director: Clarissa Ng
Account Director: Rachel Chew
Account Manager: Sabrina Chan
Project Manager: Victoria Lim
Digital Integration Director: Neal Jansen
Senior Social Strategist: Shazni Tamyez
D Moving Pictures
Film Director: Dick Chua
Producer: Jocny Lai
DOP: Jordan Chiam / Dick Chua
Film Editor: Koon Pak Fei
Post Production: APV
Audio Production: Audio Pitch & Magic
Music Composer: Kimberly Chin
1 Comment
SMH, such contradictory messaging. This brand has no business preaching “unity” when its last campaign openly ridiculed a competitor. Now they’re saying we’re all equal as long as we’re Wonda-ful Inside, which is akin to a straight person walking into a Pride march to declare love for all, and then telling everyone being straight is still the best. Talk about tone deaf.