It’s been full steam ahead and all hands on deck of late as ZOO Group works its way through a busy second and third quarter. Fresh off a win for Most Creative – Specific Audience at the 2021 MARKies, the team has launched into work for clients from a range of industries. From a local not-for-profit to an Italian food and beverage conglomerate, ZOO Group has overseen projects with local, regional and international scopes.
ZOO Group’s recent appointments for local accounts are Lakeside Family Services, SIFT Analytics, and One Punggol by People’s Association.
Lakeside Family Services is a local not-for-profit that renders social services, with beneficiaries like ex-inmates and their families. Its inaugural fundraising campaign took place under the name A Million Steps in 2020. Building on this, the team at ZOO Group was tasked to create awareness of 2021’s campaign and increase its visibility online. In doing so, the team will develop a range of marketing assets that include a campaign name, a campaign video, two beneficiary videos, and assorted digital assets.
ZOO Group has also won the tender to conceptualise and develop One Punggol’s brand identity. Slated to open in late 2021, the 42,300 sqm integrated hub will bring health services, community facilities, and government agencies under one roof. The current branding exercise details the adaptation and use of the approved One Punggol logo across all communication channels and platforms, covering corporate, commercial, and community purposes. ZOO Group’s creative efforts also include designing a brand mascot and developing a brand story, tagline, vision, and mission.
Rounding out ZOO Group’s work for the local scene, the team has been tasked to conceptualise the corporate identity of SIFT Analytics Group and revamp their existing website. Active in the B2B sector, SIFT has been a leading provider of enterprise software solutions since 1999. Their solutions provide organisations with clear, immediate and actionable insights into current performance and the ability to predict future outcomes. As the company’s logo and colours are already recognised in the industry, the creative team’s project scope will include producing logo applications, corporate fonts, ad templates, a brand manifesto, and a mission and vision statement.
ZOO Group has also been selected to oversee campaigns regionally and internationally.
A global EdTech platform established in 2017, LingoAce has been offering online and blended learning in markets like China, the US, Thailand, Indonesia, and Singapore. Seeking to increase awareness of LingoAce as an authentic, engaging, and effective Chinese language learning platform, they’ve selected ZOO Group to helm an integrated marketing communications campaign. The team’s scope of work includes a TVC for Singapore, China, the US, Thailand, and Indonesia; a radio ad for Singapore; and a social media management retainer from August to November 2021.
ZOO Group has also been appointed to conceptualise and develop a new corporate video for the Massimo Zanetti Beverage Group Italy (MZBG Italy). This is the first time the Group has refreshed its corporate video in 14 years, and it will be presented in Italian and English. Reflecting MZBG’s key milestones and impressive network of international brands, the video highlights the Group’s commitment to growth over the years. Showcasing its renewed strategic positioning which is rooted in innovation and technology, the video will be aired in Europe to secure more investments and boost shareholder confidence in the company.
Managing Director of ZOO Group Sean Badlishah says, “Amidst these tough times, brands need to work even harder to get a share of voice and even more so to drive engagement, purchase or sign-ups. We are delighted and grateful to our clients for entrusting us with their brand and projects. These wins are a testament to our strategic thinking and business approaches as we help our clients navigate through the clutter and meet their business objectives.”
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