Ensemble Worldwide Malaysia sends message of hope and joy via new animated Merdeka campaign for PETRONAS
Ensemble Worldwide Malaysia and PETRONAS have released another animated film, to commemorate the Merdeka and Malaysia Day celebrations.
Titled ‘Demi Cinta’ meaning ‘in the name of love’, the film is a meaningful reminder for Malaysians to face the challenges ahead with resilience and love.
Ahmad Nazril Ibrahim, Creative Director of Ensemble Worldwide, said: “Demi Cinta is a message of hope, resilience and love for one another through tough times. When thinking about this film, we took a step back and looked at the lives of Malaysians today. Regardless of our race, religion or status in life, we have all gone through tremendous upheaval. Despite this, we wanted to show how far we’ve come to survive this pandemic. No matter the difference in our journeys, we all have hope for the same destination – a hope for a better Malaysia. And what better way to do it, than through song.”
The animated film features the song ‘Demi Cinta’ composed by renown Malaysian composer Mohariz Yaakup and singer Vanessa Reynauld. It follows the stories of Malaysians from different walks of life, all of whom face their own challenges. Through it all, they are reminded of the love they have around them – love for their children, family and country – to lift their spirits and get them through their darkest times.
PETRONAS Senior General Manager of Group Strategic Communications, Datin Anita Azrina Abdul Aziz, said: “We wanted to continue our storytelling journey through progressive means while staying true to our signature of evoking profound emotions to promote unity in Malaysia. “Demi Cinta” is a love song we dedicate to all Malaysians, a theme song of our strive and strides in overcoming challenges to progress as one big family.”
‘Demi Cinta’ released on TV on 29th August and on PETRONAS’ official YouTube channel and Facebook page and reached over 1 million views overnight.
Composer: Mohariz Yaakup
Lyricist: Azman Majid/ Nawiruddin Zainal Abidin/ Fahmee Kamal
Music arrangement: Real Time Studios
Audio Mixing: Real Time Studios
Singer: Vanessa Reynauld
Artist Management: Sony Music Entertainment Malaysia Sdn. Bhd
Visual Story Telling Team
Film Director: Ismail Kamarul
Assistant Director: Asraff Mokhtar and Naveen Balakrishnan
Executive Producer: Sabrina Wong
Producer: Kaviraj Ganayson
Line Producer: Ngeh Sze Hui
Editor: Soh Chia Lok
Post Production: Astatica Sdn Bhd
Animation Director: Alvin Seah
Post Producer: Sandra Catherine
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