Leo Burnett Malaysia and production company Passion Plus have created this film showing a group of teenagers playing paintball when their ammo is swapped out for chocolate chips by Cookie Guy, the Chipsmore mascot.
Like the name suggests, Chipsmore has always been about more chocolate chips in cookies. So, to launch its new and improved recipe with even more chips, the homegrown Malaysian brand took things to the next level with an action-packed, paintball-inspired film.
To work around production limitations during the pandemic lockdown, the agency and production house decided to have the film shot in Bangkok and supervised remotely – with the only local talent attending the shoot being Cookie Guy himself.
This film isn’t the first time Chipsmore is revitalizing its approach to build relevance with GenZ. Leo Burnett Malaysia recently merged marketing and social storytelling by launching The World’s First Cookie Influencer on Instagram @TheRealCookieGuy
Director Marketing, Biscuits SEA: Nikhil Rao
Associate Director, Marketing Head (MYSG): Arpan Sur
Senior Marketing Manager, Treats Biscuits (MYSG): Ng Boon Siew
Brand Manager, ChipsMore! (MYSG): Keane Teoh
Executive Creative Director: Iska Hashim
Creative Group Head: David Tan
Copywriter: Vickknesh Raj
Strategic Planner: Nikki Oon
Producer: Charlotte Yeo
Business Director: Eswara Van Sharma
Senior Account Director: Wasim Akram
Account Manager: Stephanie Lau
Production: Passion Plus Sdn Bhd
Post Production: Meccanica EFX
Audio Production: Real-time Studio
Production House: Passion Plus
Executive Producer: Aaron Lau
Film Director: Laura Low
Producer: Felicia Choi
Production Manager: Pualine Ng