Bestads Six of the Best Reviewed by Juan Pablo Valencia, FCB Artgroup, TICCA region

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Bestads Six of the Best Reviewed by Juan Pablo Valencia, FCB Artgroup, TICCA region

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

 

This week’s guest judge is Juan Pablo Valencia, regional creative advisor, FCB Artgroup (TICCA Region – Turkey, Iran, Caucasus & Central Asia), Kazakhstan.

BEST TV
Winner: Fox’s ‘Skimming a Stone‘. Very different from the typical candy advertisements, which are usually full of product demonstrations, about consumption and focused on its ingredients…

Plus, keeps you following the story very organically until the very end, which definitely helps reinforce the “Satisfactorily Long Lasting” concept and benefit. READ ON…