Doo Creative India highlights Bison Panel’s ‘Infinite Uses, One Board’ positioning
Doo Creative India has created this new campaign for Bison Panel, which is airing on leading national channels and online platforms. The first TVC in this series was shot in Kerala and highlighted its ‘Infinite Uses, One Board’ positioning.
Shot in the picturesque Ladakh, the film creates curiosity and leads the viewer into beautiful landscape that’s as varied as it gets, from mountains, snow, the cold desert and valleys of epic proportions. Until the last frame, the product connection is not established and the finale pleasantly surprises the viewer: From shelters in Ladakh to false ceiling in your office. Bison Panel is used to make shelters to withstand the harshest weather conditions.
Brand: Bison Panel
Agency: Doo Creative India Pvt Ltd
Directors: T V Prasad, Viswaprasad Raju
Creative Team: T V Prasad, Viswaprasad Raju, B P Sarathy, Venkat B
Account Management: Vamsidhar Mannem
Director of Photography: Suman Raju Rudraraju
Additional Photography and Line Producer: Manish Lakhani
Line Production: Nature Candid Productions
Additional Credits: Stanzin Khakyab, Saravana Kumar
Music and composition: Rigzin Nurbu & Tsewang Nurboo
Recorded and mixed by Rigzin Nurbu
Recording Studio: Resonance Music Hub (Ladakh)
Lyrics: Tsewang Nurboo Daman (Drums): Tsering Motup
Vocals: Tsewang Puntsog & Tsewang Nurboo
Local Coordination: Gulzar Hussain, Stobgais Konchok, Imran
Location: Ladakh
