Publicis Media Exchange China appoints Benny Xu appointed as Chief Operation Officer

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Publicis Media Exchange China appoints Benny Xu appointed as Chief Operation Officer

Publicis Media Exchange China (PMX), the investment arm of Publicis Media China, announced today the appointment of Benny Xu as Chief Operation Officer.


Xu is tasked to offer greater value to the Groupe clients and provide them with more competitive, integrated marketing solutions with his unparalleled experience in the industry.

Xu has been working with Publicis Media Exchange for over 20 years, he served as General Manager of Content Marketing and Managing Director of Media Buying, providing unique winning marketing solutions for each client. He played an important role in major media accounts that Publicis Groupe had won recently based on his deep understanding of China media landscape. Also, Xu has solid practical experience in media strategy formulation, media ROI improvement and other key business areas, and is highly regarded by clients.

In his new position, Xu will oversee all media business operations across Publicis Groupe China. He will lead to further strengthen the professional talent pool for PMX, focusing on the growing demands from clients for data, innovation and technology, and continue improving client satisfaction to explore more business opportunities. Based in Shanghai, Xu will report directly to Dylan He, CEO of Publicis Media Exchange China.

Dylan He, CEO of Publicis Media Exchange China says, “The market evolution has put unprecedented requirements for marketers on media strategic thinking and consumer insights. Benny Xu is known as an excellent, inspiring leader and I am confident he will bring new success and deliver breakthrough offerings. With him at the helm, Publicis Media Exchange will further strengthen our core capabilities.”

Xu says, “As China market is changing fast, we are seeking to provide clients with innovative solutions to unlock their business growth. Thanks Dylan for the trust, I and the whole team will work together to integrate the advantage in operation and talents, to deliver more competitive solutions and create greater value for our clients.”