BBDO Singapore and electriclimefilms have partnered to create this campaign for the launch of the new e-tron GT in Singapore, highlighting the car’s modern, luxurious and open style, coupled with displaying its purist design.
The Audi e-tron GT is the talk of the town, not only because it is Audi’s first fully electric sports car but also because it is the representation of Audi’s future vision for premium electric mobility.
The launch premiere is the biggest production for Audi Singapore in 2021. The presentation comes as Singapore is making big commitments towards sustainability as detailed in its Green Plan 2030. Singapore is working towards a net-zero carbon future with plans to expand electric vehicles and develop the necessary infrastructure. It was recently announced that chargers for electric vehicles will be installed at more than 200 public car parks in Singapore.
Filmed on the streets of Singapore by local director Juffrie Friday, displaying some of the great feats of architecture around the country, the team were given a rare opportunity to unleash the performance of the car as well as its beauty and futuristic design. The film demonstrates Audi’s vision for the future and marks a new era of electric mobility.
The result is a combination of a 60-second campaign film alongside an on-stage experience, featuring local and international guests, including the experts who were part of the car’s development.
The Audi e-tron GT is the brand’s flagship electric model. It embodies the progressive attitude and demonstrates a new level of performance and driving experience that endears fans of the brand.
“The Audi e-tron GT is our brand shaper. For us, it’s important that we go beyond presenting the product to Singapore. This car is a crucial building block of our ambitions for the future, where we will play a leading role in shaping the transformation as we head into a new age of mobility. We want every aspect of the online premiere to be a reflection of our brand, both as a leading global premium car brand and as a proud and active stakeholder in Singapore. We believe that the concept and execution of this project set even higher expectations from consumers as they look forward to even more exciting developments from the Audi brand,” said Rudi Venter, Head of Marketing at Audi Singapore.
“We were ecstatic when we won the Audi business earlier this year,” said Guan Hin Tay, Chief Creative Officer at BBDO Singapore. “To help launch Audi’s first fully electric sports car: The Audi e-tron GT is something BBDO is extremely privileged and excited about as it allows us to showcase how we were able to find a balance between using global content and creating local content that will appeal to our potential customers. All the footage was shot and edited to evoke excitement and local storytellers were selected to complement the unique features of the electric vehicle.”
“It was beyond a privilege being provided the opportunity to work hand in hand with the team at Audi Singapore and BBDO Singapore,” electriclimefilms’ Senior Producer, Dora Claire David, added. “From the get-go, the message was clear – it had to visually evoke Audi’s future vision for electric mobility. Every shot was thought out carefully, and all teams were hands on through the creative process.”
Client | Audi
Creative Agency | BBDO Singapore
Chief Creative Officer: Tay Guan Hin
Art Director: Derek Chia
Copywriters: Sharon Chan, Kevin Ho
Head of Operations: Anne Lee
Producer: Anita Toh
General Manager: Monica Hynds
Account Manager: Regina Pang
Senior Account Director: Roisin Kearney
Account Director: Kenny Lim
Regional Communications Manager: Samantha Weir
Digital Planner: Weiwen Chai
Production Company | electriclimefilms
Director/DoP: Juffrie Friday
Executive Producer: Michael Ahmadzadeh
Head of Production: Rory Cavanagh
Senior Producer: Dora Claire David
Assistant Producers: Feliscia Xu, Harrison Bo Born
Production Assistants: Jon Ho, Glen Foong
1st AC: Aaron Ang
2nd AC: Dominic Cheok
DIT: Eryka Fontanilla, Pabz Alexander
Gaffer: Eric Ng
Best Boy: Fuad Huat
Key Grip: Elton, Jeremy De Souza
Grips: Ghufran Jasni, Ong Jun Kai
Junior Grip: Tanish Kadam
HMU: June Goh
Ronin Tech: Shawn Fonseka
B Unit Dop: Amsyar Abu Bakar
B Unit Lights and Sound: Zayn Othniel
Tracking Vehicle Driver: William Moke
Colourist: Eugene Seah
Editor: Eryka Fontanilla, Daniel Marjan, Harrison Bo Born
BTS: Daniel Marjan, Harrison Bo Born
Production Van: Mr Chong