Functioning under the umbrella of Elpitiya Plantations PLC, BerryMuch has selected Shift Group as its new integrated agency of record in Sri Lanka, after a multi-agency pitch that concluded recently.
As the new entrant to the fresh produce market, BerryMuch is set to offer fresh strawberries, with plans to introduce a range of fresh berries in the near future, making it the first-time ever that these berries will be grown in Sri Lanka. While being responsible for the next growth phase of BerryMuch, team Shift will be entrusted with crafting the marketing strategy, creative, digital and brand partnerships.
Elpitiya Plantations PLC is a company that embodies the work culture of “If you don’t succeed, try again” – growing to become one of the most innovative plantation companies in Sri Lanka. It is a public liability company managed by the Aitken Spence Group since 1997. The Company achieved the status of being one of Sri Lanka’s leading producers of the most exquisite high-quality premium teas and looked ahead with plans to expand into Sustainable Forestry Development, Eco-Tourism, Hydro Power Development, Specialty-Tea Manufacturing and value-added products.
“We are grateful to all of the impressive agencies that participated in a very competitive review process,” said Mr Bhathiya Bulumulla Director/ CEO of Elpitiya Plantations PLC. “As an agency known for their strategically astute thinking and creative ingenious, we are thrilled to welcome Shift Group into the BerryMuch family as our new agency of record. We are confident of this partnership that strives to deliver our objectives of sustainable growth.”
Chrishani Kotalawela, Managing Director of Shift Group, said: “There has never been a more important time to make a positive impact on consumers’ health and wellness. As a brand filled with potential, Shift is thrilled to create new growth avenues for BerryMuch and find new ways to connect with their broad and growing customer base.”