Roopam Garg elevated to CEO, dentsu X India

Dentsu India has appointed Roopam Garg to CEO for dentsu X (dX) India role, effective immediately. Garg, who has been in the role of Chief Operating Officer (COO) of dX India for five years, has been promoted to lead dentsu India’s award-winning media agency and accelerate its growth story in the country. dX India currently offers integrated communication solutions through its three agency brands: dentsuX- palette, dentsuX-cubic and dentsuX-matrix.

During his role as Chief Operating Officer Garg has played a stellar role in accelerating dentsu X’s growth in becoming the most dominant agency in India – RECMA 2021. He brings over two decades of experience in communication/media holding senior leadership roles spanning across five regions/markets India, MENA, China, Vietnam and London. Prior to this, he has held senior leadership roles as Managing Director of Publicis Groupe Vietnam and COO of ZenithOptimedia Group India.

Garg will continue to report into Divya Karani, CEO, Media – South Asia in his new role. Leading a strong team of media specialists, he will be responsible for carrying forward the learnings of seamless integrated Consumer and Brand interaction to drive holistic communication planning for clients’ business. Aligned with the global plan of transforming into the world’s most integrated group by 2024, dX India’s growth story will further accelerate dentsu India 2.0.

Karani said: “We are living in exciting times, with many new progress prospects ahead of us. dentsu X currently holds an enviable position in the industry. I’m confident that under Roopam’s leadership and his intuitive ability to assemble highly motivated teams, the best days are yet to come.”

Garg said: “dentsu X’s stature and growth is a result of our data-driven design, our commitment to deliver ‘experience beyond exposure’, and our deep client-agency partnership in effecting business outcomes. Along with our team, I look forward to accelerating our growth momentum.”