Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Harris Wilkinson, chief creative officer at The Marketing Arm in Dallas, Texas.
Winner: Meow Wolf ‘Convergence Station‘. There were some really nice spots this week. But after going down the rabbit hole of “Convergence Station”, it was impossible to climb back out and see any other work the same way. Wieden & Kennedy’s mind-bending film for Meow Wolf starts with nods to Royksopp’s classic “Eple” video, then goes (literally) off the rails and into a dreamlike world brought to life with impeccable craft and backed by (as far as Shazam tells me) an original 80’s-infused composition that will climb into your ears while the video burns into your eyeholes. READ ON…