WORKKIT Bangkok has released this new campaign for premium sachet skincare brand, Lyse. The brand is used by those who often have late night or endure sleep deprivation which is usually main cause of facial skin problems such as acne, wrinkle, dark circles, skin puffiness and dryer skin.
Main target is students and first jobbers who are living life under motto “Work Hard, Play Harder.”
The campaign’s story is told by “Sleepless Society Club” and features a series of short advertisements that tell stories of what happened in a gang of friends in the late night both good and bad. However, with Lyse night skincare, you always look perfect the next morning.
Product/Brand : LYSE Skincare
Agency : WORKKIT Bangkok
Creative Director : Adam Siriraka
Copywriter : Adam Siriraka, Issarawon Sasiwongsaroj
Art Director: Bhumtharatch Samathi, Intouch Siripin
Project Manager : Supansa Srisongphol, Athikul Songvejkasem
Production House: Somnuk Production
Film Director: Savit Keawtavee