BlueMedia Group China has appointed Fan Ng as its Chief Creative Officer (CCO). In this new role, Ng will be responsible for leading creative teams across the agency, crafting creative strategies, advancing the integration of data, creativity, technologies and services, and ultimately maximizing value for customers by expanding and evolving its services for marketing, advertising and business solutions.
Ng will be based in Shanghai and report directly to Pan Fei, CEO of BlueFocus Group.
Ng has deep experience in China’s advertising industry. He started his career at Ogilvy Hong Kong, and after almost a decade there, was invited to take up the role of Creative Partner at Ogilvy Shanghai. During that period, Ng’s outstanding creative talents became well recognized in the advertising industry, and he was considered as one of the ‘Four Kings of Ogilvy’. In 2008, Ng joined Saatchi & Saatchi Guangzhou to lead a creative team of over a one hundred professionals. In just one year, he successfully took Saatchi & Saatchi into the ‘Asia’s 50 Best Agencies List’ issued by Campaign Brief. Having taken the helm of Chief Creative Officer for Greater China, Ng, through his impressive creative talents, helped Saatchi & Saatchi win partnerships with a number of global brands, including Porsche, SAIC Volkswagen and Sands Resorts Macao. In 2019, after assuming creative leadership of Leo Burnett and Publicis Shanghai, Ng served an even broader range of brands, including Oreo, Stride, Chips Ahoy, Nescafé, Polestar, Heineken, Häagen-Dazs, McDonald’s, HSBC, AXA, and HKRI Taikoo Hui.
Having garnered a slew of top international awards, including, Cannes Lions, Clio, OneShow, D&AD, ADFEST, Spikes Asia, grand prizes of Hong Kong 4As Awards, China Advertising Great Wall Awards, as well as of LongXi Awards Outdoor Division, Ng won a reputation as an ‘award harvester’, and was recognized by Campaign Brief as one of the top “Ideas People” in Hong Kong for two consecutive years.
Pan Fei said: “Fan Ng is not only a veteran in the international advertising markets, but also a player with keen insights and unique marketing strategies in the local Chinese market. He possesses a real passion for cutting-edge technologies, such as metaverse and digital avatars, and aspires to utilize them in the marketing industry. His joining will further drive the strong momentum of BlueMedia Group, and build an all-new marketing environment which taps into the synergy of service, technology and innovation, and redefines creativity and marketing across all levels. We are excited and thrilled by the potential and challenges that the new space will bring, and we are prepared for the new era we are moving into.”
Pan Fei believes that the rise of the new national trend of products with China’s traditional design elements will see more Chinese brands appearing in markets around the world. Against this background, Pan Fei looks forward to Ng drawing on his expertise to empower the Group’s customers, and building the value of local Chinese brands.
Ng said: “I am excited to join BlueMedia Group and look forward to bringing something different to the creative teams. As a pioneer and prominent player in China’s communications industry, BlueMedia has an integrated and nurturing business environment which undoubtedly fosters better creativity. By utilizing innovative marketing technologies I am confident we can maximize our creative value and influence, and build deeper connections with our customers. Facing ever changing markets, I am ready to take on challenges to assist Chinese brands in succeeding internationally, and look forward to helping all our customers to convey their brand values and stories.”
BlueMedia is a strategic business segment of BlueFocus that focuses on intelligent marketing and digital advertising. Since its foundation in 2015, BlueMedia has experienced rapid growth with its 2020 annual revenue reaching 30 billion yuan, which has translated into support for team development and strategic layouts of new businesses. BlueMedia Group has a number of subsidiary companies, including DOMOB, Madhouse, BlueVision, Tomato Interactive, BlueDigital, and Blue Media. As the Chief Creative Officer, Ng will lead the creative teams to support and engage thoroughly in the subsidiary companies’ marketing businesses, including brand marketing, performance marketing, overseas marketing, programmatic advertising, KOL marketing, as well as e-commerce livestreaming.