Just In Case Bangkok launches virtual fashion collection for Absolut It’s In Our Spirit to get Thais thinking about sustainability
Absolut It’s In Our Spirit has partnered with Just In Case Bangkok to create a virtual collection called, the “Everyday Collection”.
With the global pandemic hitting Thailand hard this year, it’s understandable that sustainability is not at the forefront of the Thai trendy crowd’s priorities. In fact while they know it’s important, it’s the last thing on their mind versus their social life, and their passion points.
The challenge was how to get the new generation to think about sustainability without boring them? By using their love for Instagram as the starting point for this campaign.
Absolut It’s In Our Spirit sees the global issue in buying and producing more clothes than necessary for the sake of fashion, which has become one of the main causes of global warming and has a large impact to the world. Just In Case Bangkok listened to the voices of the new generation and their desire to express their individuality through style, and found a solution that will amplify their individuality everyday, without further polluting our world.
They co-designed the collection with KH EDITIONS, a local designer known for their 100% natural processes, to create a blue collection that acts as a blue screen that people can project their patterns on. With just one shade of blue we created unlimited styles by just using a filter in Instagram.
STEP 1: Grab your favorite outfit in the ABSOLUT BLUE color.
STEP 2: Download our “Everyday Collection” filter on IG or FB
STEP 3: Add Media of Choice to create your own pattern and see you on our digital runway