Leo Burnett India’s ‘StreetEye’ campaign sponsored by ACKO General Insurance makes it to the Fast Company’s Innovation by Design Awards for 2021 in two categories, Mobility and Best Design in APAC.
It’s an honoree in both the lists. Other projects in the list include – Virgin Hyperloop, Project Guideline – Google, GMC Hummer EV and Smart Design – Ford amongst others. ‘StreetEye’ is a prototype of a motorcycle-mounted device that can detect submerged potholes in real time, developed by Leo Burnett India.
Celebrating 10 years of Innovation by Design, the 2021 honorees include nearly 600 projects, products, and services from Nike, Verizon, Microsoft, and others. One of the most sought-after design awards in the industry, Innovation by Design is the only competition to honor creative work at the intersection of design, business, and innovation, recognizing the people, companies, and trends that have steadily advanced design to the forefront of the business conversation.
Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett said: “At Leo Burnett we believe the only way to predict the future is to build it ourselves. Driven by our HumanKind philosophy, our ideas put people and their problems at the centre of all our initiatives to create real-world solutions. StreetEye prototype is one such example and we are very proud to be part of the Fast Company’s global ‘Innovation by Design list’ which recognizes some of the best design projects globally. We can’t thank team ACKO enough for believing in our ideas and helping us bring this project to life.”
Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett said: “We believe that creativity’s canvas is truly wide today. We can solve problems using data, technology, design, communications, and everything else that’s available to us. StreetEye is one such example. It uses technology to solve a real problem. The Fast Company Innovation by Design Awards recognize the best designs that solve the problems, world over. We are immensely proud that our project ‘StreetEye’ is featured alongside some of the world’s most innovative solutions. Congratulations to our client ACKO for backing this and our teams for developing this.”
The judges for the Fast Company Innovation by Design awards include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.
Click here to view the complete list.