Lion & Lion Malaysia appoints Wai Sim Liew to Business Director role

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Lion & Lion Malaysia appoints Wai Sim Liew to Business Director role

Lion & Lion has appointed Wai Sim Liew as Business Director of Malaysia to oversee the agency’s client servicing in the market. In her role, she will oversee the client service department to further build on the agency’s dedication towards helping ambitious brands unlock growth.


As per Lion & Lion’s “creatively-driven, digital-first” commitment, Wai Sim will be taking a focused look at strengthening how the agency delivers work for its clients, while ensuring that creativity and sound strategy remains at the core of all activities. She will be reporting to Jeppe Carlsen, the Managing Director of Malaysia.

Wai Sim brings with her 14 years of experience in the communications, advertising and media industries. Prior to joining Lion & Lion, she built her career in other agencies such as Publicis, Leo Burnett, BBDO/Proximity and most recently, Ogilvy, where she was a Client Service Director. While at Proximity, Wai Sim transformed the agency’s digital arm from an initial focus strictly on digital projects, into a more diverse service that offers clients integrated solutions to their business needs with digital expertise at the core.

Throughout her career, Wai Sim has worked on or managed accounts of notable consumer and corporate brands. Her extensive client experience includes Coca-Cola, Citibank, McDonald’s, Nestlé, Celcom, Samsung, Guinness, AXA , AIG , VISA and many others. Her success has been acknowledged in the form of awards in the creative and effectiveness front such as APAC Effies, Spikes, Webby Awards, Digital Asia Festival Awards, Marketing Excellence Awards and the Creativity International Awards.

Carlsen said: “We are excited to welcome Wai Sim to our senior management team, where she can apply her breadth of experience supporting clients from a wide range of industries. Our agency has experienced strong growth recently, particularly in accounts that have a regional scope and we intend to continue this momentum. Her entrepreneurial spirit and ability to deliver impactful results will be invaluable as we further improve our positive business growth and product offerings.”

Wai Sim said: “Having worked with Lion & Lion in the past and seeing them shine in their expertise on the digital front is super inspiring. I am thrilled to be joining this dynamic team bursting with their own individual talents and looking forward to working closely with every one of them to deliver business-orientated impact for our clients.”