Publicis JimenezBasic Philippines celebrates GOMO’s first anniversary with new campaign

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Publicis JimenezBasic Philippines celebrates GOMO’s first anniversary with new campaign

Demonstrating its “We Don’t Stop” mentality, GOMO is celebrating their first anniversary with the launch of this new campaign via Publicis JimenezBasic Philippines.

 

GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers.

To kick things off, the brand recently produced its “No Stop In Us” anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through.

Composed entirely of stock footage and photos, No Stop In Us takes the viewer on a journey of the brand’s history, leading to the surprises the telco has in store this month. The campaign also included voucher drops, giveaways, workouts, a game night, a watch party, and an online concert are all lined up for GOMO’s subscribers.

VIEW THE FILM

VISIT THE CAMPAIGN WEBSITE

Credits
Client: GOMO
Marketing Director: Don Laudencia
Brand Acquisition & Digital Marketing: Bianca Villareal
Brand Management & Partnerships: Celine Larracas
Brand Experience & Retention: Ronald Tinsay
Brand Strategy & Integration: Bea Ramos
Brand Portfolio & Usage: Enzo Clemente
Emerging Digital Channels & Operations: Isabel Marice Lim
Mainstream Acquisition & Channel Development: Jay Balmaceda
Campaigns and Communications Strategy Manager: Eric Nolasco
Campaigns and Communications Strategist: Bea Pagkalinawan
Agency: Publicis JimenezBasic Philippines
Executive Creative Director: Trixie Diyco
Group Creative Director: Bia Fernandez
Creative Director: Marielle “Auti” Nones
Associate Creative Director: Stephan Domingo
Senior Art Directors: Blanche Llanes, Jan Sarmiento
Senior Copywriter: Katya Rara
Copywriters: Raffy Raralio, Louis Paulo Ayson
Senior Designer: Willy Mendoza
Head of Accounts: Katie Santos
Account Supervisor: Jo Payot
Planner: Isabel Agoncillo
Producer: Syd Alcala (Just Add Water)
Production House: Provill Studios
Director: Rob Javier
Sound: Hit Productions
Arranger: Brian Cua

Publicis JimenezBasic Philippines celebrates GOMO’s first anniversary with new campaign Publicis JimenezBasic Philippines celebrates GOMO’s first anniversary with new campaign