Demonstrating its “We Don’t Stop” mentality, GOMO is celebrating their first anniversary with the launch of this new campaign via Publicis JimenezBasic Philippines.
GOMO is a digital telco that’s all about breaking through barriers. The GenZ-marketed brand launched last year in the middle of a pandemic and now boasts of over a million subscribers.
To kick things off, the brand recently produced its “No Stop In Us” anniversary film. Even if most productions have been postponed because of lockdowns, GOMO found a way for its quirky creativity to shine through.
Composed entirely of stock footage and photos, No Stop In Us takes the viewer on a journey of the brand’s history, leading to the surprises the telco has in store this month. The campaign also included voucher drops, giveaways, workouts, a game night, a watch party, and an online concert are all lined up for GOMO’s subscribers.
Marketing Director: Don Laudencia
Brand Acquisition & Digital Marketing: Bianca Villareal
Brand Management & Partnerships: Celine Larracas
Brand Experience & Retention: Ronald Tinsay
Brand Strategy & Integration: Bea Ramos
Brand Portfolio & Usage: Enzo Clemente
Emerging Digital Channels & Operations: Isabel Marice Lim
Mainstream Acquisition & Channel Development: Jay Balmaceda
Campaigns and Communications Strategy Manager: Eric Nolasco
Campaigns and Communications Strategist: Bea Pagkalinawan
Agency: Publicis JimenezBasic Philippines
Executive Creative Director: Trixie Diyco
Group Creative Director: Bia Fernandez
Creative Director: Marielle “Auti” Nones
Associate Creative Director: Stephan Domingo
Senior Art Directors: Blanche Llanes, Jan Sarmiento
Senior Copywriter: Katya Rara
Copywriters: Raffy Raralio, Louis Paulo Ayson
Senior Designer: Willy Mendoza
Head of Accounts: Katie Santos
Account Supervisor: Jo Payot
Planner: Isabel Agoncillo
Producer: Syd Alcala (Just Add Water)
Production House: Provill Studios
Director: Rob Javier
Sound: Hit Productions
Arranger: Brian Cua