The advertising industry is working scared and this isn’t a winning strategy

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The advertising industry is working scared and this isn’t a winning strategy

Agencies, nowadays, fear so many things – losing a client, losing awards, losing to other agencies. How do you overcome that fear? How do you work without fear?

 

In this powerful talk from the recent Sweathead Do-Together strategy conference, brown&browner Columbia, South Carolina CEO Derek Walker discusses why working scared isn’t good – for any of us.

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