SangSom Thai Rum encourages Thais to not be divided except by their ‘bucket for one’ via humorous new Sour Bangkok campaign
Sharing Buckets are the popular alcoholic drinks buckets consumed by Thais in bars and nightclubs in Thailand. Due to the on going Covid-19 situation, SangSom redesigned this iconic sharing bucket and labled it as a “Bucket for One”. This encouraged Thais to stop sharing and only drink from their own bucket.
The new bucket has an alphabet (A-Z) on the lid which you can twist to make a mark on your drink. The idea behind the film via SOUR Bangkok, is to go beyond the bucket benefits by encouraging everyone to be open-minded in the community and not to be divided – except by SangSom’s buckets.
Credits
Client: SangSom
Agency: SOUR Bangkok
Managing Director: Pimmard Leenutaphong
Executive Creative Director: Damisa Ongsiriwattana
Creative Director: Kusuma Ruchakityanon
Group Head : Warangrat Rattanabumrung
Art Director : Sitta Jantarawong
Account Director : Somruetai Sanchayakorn
Account Manager : Sucheewa Sukchairungsan
Social Media Director : Napas Warasestasak
Media Planning Manager : Rattanakorn Somprasopsuk
Media Planner : Panicha Prasitanond
Media Buyer : Gunwara Osathanond
Media Performance Specialist : Popethorn Parkpittchaya,
Producer : Wuttipon Thanopajai, Sunaree Doungkai
Production House : Phenomena
Film Director : Rong Soralamp
