Publicis Groupe has announced the appointment of Elya Eusoff as the General Manager for MSL Malaysia. Eusoff will lead and further strengthen MSL’s end-to-end integrated communications offerings, while accelerating the Groupe’s innovative influence proposition using the Power of One.
Eusoff joins MSL from Ruder Finn, where he was responsible for overseeing the integrated marketing communications efforts of the agency. Prior to that, he led the public relations department at Bonsey Jaden. Eusoff brings a wealth of experience in public relations, digital marketing, and marketing communications to his new role as General Manager.
Margaret Key, CEO – APAC & MEA, MSL, said: “I am pleased to welcome Elya to the MSL family. The industry is evolving, and MSL has developed an exceptional approach to client service that prioritises digital media and social influence. Elya’s extensive understanding of digital PR and influence will undoubtedly ensure that we can put together the best, most agile solutions that ultimately drive business impact for our clients.”
Neil Hudspeth, CEO – Publicis Groupe Malaysia and Global Client Lead Asia Pacific, Publicis Groupe, said: “Public Relations has evolved rapidly to become a crucial component for brands trying to win in a platform world. With a digital content and experience-first approach coupled with the right Influencer and earned media strategies, I am looking forward to accelerating our holistic customer-centric PR solutions that will continue to drive our clients’ and the Groupe’s growth.”
“I’m excited to be joining MSL during the rise of the platform era. With platforms serving consumers with abundant amounts of content, I am eager to collaborate and create humanized, relatable campaigns in collaboration with the leadership team of Publicis Groupe in realising the client’s business objectives,” says Elya Eusoff, General Manager, MSL Malaysia.
MSL’s network in the Asia-Pacific has been growing rapidly over the last few years and currently includes 25 offices spread across China, Singapore, India, Japan, South Korea, Hong Kong, Taiwan, Malaysia, Thailand, Philippines, Vietnam, Sri Lanka, Indonesia, Australia and New Zealand with an employee strength of 700+ in the region. MSL’s activities in the Asia-Pacific region are coordinated by its Singapore hub and overseen by Margaret Key, CEO – APAC & MEA, MSL.