Ogilvy has announced the appointment of Angel Chen to Chief Growth Officer role for China. In this newly-created role, she will be based out of Beijing and be responsible for business and product development, service innovation and platform partnerships.
Chen will also work with clients on their business transformation and ensure they have access to the best resources available across the Ogilvy network for maximum growth and impact.
Chen has a proven track record of leading high-performing teams, creating profitable business growth and building processes tailored for the digital age. She first joined Ogilvy in 2000 and was named President of OgilvyOne China in 2012, playing a fundamental role in positioning OgilvyOne as one of the leading CRM/Digital agencies in the market at the time. She then went on to found Glocal School, an education business offering discovery trips and immersion courses for Chinese children around the globe. She most recently was a Partner at a local education MCN (Multi-Channel Network) company, designing a celebrity lifetime management strategy from the ground up and effectively creating new revenue streams for the business in less than a year of launching.
Reporting to Chris Reitermann, Chief Executive Officer for Ogilvy Asia and Greater China, Chen will work closely with office heads and the leaders across Ogilvy’s five business units (PR, Health & Wellness, Advertising, Experience and Growth and Innovation).
Reitermann said: “I am very excited about Angel’s return to Ogilvy. Angel has spent the past few years as an entrepreneur at the forefront of China’s digital transformation and has worked closely with platforms like Douyin and Kuaishou to drive her own education MCN business. Her hands-on business experience paired with her extensive agency experience will be a great combination to drive value for our clients.”
Chen said: “After a fulfilling 8-year entrepreneurial journey, I am honoured to come back to Ogilvy China as Chief Growth Officer. Ultimately everything we do as an agency needs to drive value and growth for our clients. Ogilvy is at the forefront of creatively effective solutions tailored for today’s fast-evolving business and media environment and I am excited to drive our China business forward by establishing strong client relationships and building out new offerings, products and partnerships that can add tangible value to their brands.”