Dentsu One Bangkok’s print work highlights how POCARI SWEAT can replenish perspiration lost

Dentsu One Bangkok has released a new POCARI SWEAT print campaign which highlights a micro detail of sweat in every square millimeter.

POCARI SWEAT is an Ion supply drink that contains similar minerals to the fluid in our body which can quickly replenish the sweat that we lost from doing many sorts of activities. In Thailand, the general conception was that POCARI SWEAT is a sports drink for sports people, but in fact people lose water from their body through daily activities, not just after a workout.

The print ads give a new impression for the brand and evokes attention through the details of the craft from the idea conception in order to clearly convey that “every drop of sweat lost from every activity can be replaced with the POCARI SWEAT bottle in your hand”.

Because pores exist all over our body, the hand painting technique creates a millimeter-scaled illustration. The details of each drop of sweat that form a shape of a human body showing no skin to emphasize the message that every drop of sweat is replaced by the product that we incorporate into the work. The team have studied the realistic aspect of sweat from a macro image of sweat to render the most realistic image, shape, light and shadow, size or even movement of sweat from different angles. This artwork invites people to come and have a close-up look at the details while at the same time creates an impact to those looking at it from a distance.

Credits
Client: Nattakit Peangmeesri
Agency: Dentsu One Bangkok
Account Director: Wanwisa Pensunti
Agency Producer: Vorawit Prakornkaew
Art Director: Nattapat Jitrungruengnij
Art Director: Supparat Thepparat
Brand Development Manager: Nattakit Peangmeesri
Copywriter: Sutassarin Ankumpoch
Executive Creative Director: Supparat Thepparat
Production: VISIONARY