Smartphone brand OnePlus has launched a campaign for its new product OnePlus 9RT 5G, Directed by Sweetshop’s Simon Cracknell.
The films are emotive and human, full of the idiosyncrasies of life and the irreverence of the moment. They illustrate that life is made easier, more fun, stylish and awesome with OnePlus 9RT 5G. This is a phone that is fast charging, smooth and easy to switch apps, it features a heat dissipation system to counter heavy multi- tasking, it has fast photo processing on night mode, fast response for gaming, a 120 Hz refresh rate, 600 Hz touch sampling display, fast connection and 3 Wi-Fi antennas.
The ad features charismatic and quirky young people experiencing surreal events as they go about their lives using their OnePlus 9RT 5G. Their realities are vastly different and slapstick humour interlaces the scenes.
Simon Cracknell, Director at Sweetshop said: “I am in awe as to how rapidly OnePlus has risen in the market in recent years. I love how OnePlus conveys its remarkable features to audiences. And it’s a lot of fun revelling in the lives of our characters.”
Client: OnePlus Creative Team
Production Company: Sweetshop
Director: Simon Cracknell
DOP: Dustin Dong
Managing Director: Laura Geagea
Executive Producer: Lilian Li
Producer: Julie Chen Chujun
Production Assistant: Justin Zheng
Production Assistant: Touie Li
Production Assistant: Mengchen Jiang
Production Assistant: Dwyane Guo
Line Producer: Ryan Li
Art Director: Yixuan Tong
Post Producer: Fai Thiti Wongtikul
Offline Editor: Adam Hussey
Post House: BIGFOOT, Bangkok
Colourist: Zairi Mohd (BIGFOOT, Bangkok)
Online Artist: Chow Yoon Liong (BIGFOOT, Bangkok)
Audio Post Production: Canang Studio, Malaysia
Audio Producer: Joanne Pereira