Virtue, the creative agency powered by VICE has appointed Lesley John as Managing Director, APAC. John will oversee Virtue’s business and teams across the region including offices in India, Indonesia, Korea and Japan from its Singapore hub.
“I am extremely thrilled to be joining the team. Virtue has an incredibly unique offering that stands out within the APAC market,” said John. “From the agency’s sheer talent to its cultural access within VICE, to its differentiating proposition, there is immense opportunity to help drive growth for brands in the region looking to become part of the ever-evolving cultural landscape.”
A highly experienced advertising executive, John joins from S4 Capital owned data, content and production company, MediaMonks, where she served as head of client services in Singapore. Prior to that she held senior and regional positions at VCCP, Arcade and BBH. In the new role, John will report to Virtue’s co-presidents, Colin Mitchell and Chris Garbutt.
Virtue has enjoyed significant growth over the past six months, adding new clients to its roster across the region, including Coca-Cola, Procter & Gamble and Diageo. The agency will shortly announce a string of new appointments, in addition to exploring opportunities to support its clients and brands in new markets across the region.
Virtue’s most recent notable project across APAC was a powerful campaign for Procter & Gamble’s Rejoice, entitled ‘#SeeBeyondTheHijab’, which championed stronger representation for hijabis in the region and beyond through an innovative and familiar solution – emojis.
“The APAC market is incredibly diverse and offers Virtue considerable opportunities to deliver culturally impactful work for brands. We continue to invest in our Singapore hub and there is exciting growth potential in other territories, including China and India. Lesley is a brilliant and seasoned leader, who will drive this, to ensure Virtue delivers for clients across the region,” said Colin Mitchell, co-president, Virtue.