Ogilvy Asia scores 11 of Asia’s 19 shortlists in LIA’s TV/Cinema and Online Film categories; Wolf BBK picks up 4 shortlists for ‘Shop Unfriend’
Ogilvy India and Wolf BBK are the strongest performers from Asia in London International Awards (LIA) shortlists for TV/Cinema and Online Film. Ogilvy Asia collected 11 of Asia’s 19 shortlists from India, Singapore and Thailand offices.
From Ogilvy, Ogilvy India’s “Savlon Artist” campaign scored 4 of the agencies 6 shortlists with Dove “Stop The Beauty Test” and Fevicol “Sofa” each picking up 1. Ogilvy Singapore’s “Please Arrest Me” campaign for RIT Foundation picked up 2 shortlists and Ogilvy Group Thailand’s Voiz Wafer “Library” campaign picked up 3.
Wolf BKK, Bangkok’s Central Midnight Sale “Shop Unfriend” campaign performed well with 4 shortlists.
Edelman Singapore, GIGIL Manila, Leo Burnett Taiwan and TBWA\Santiago Mangada Puno Philippines all scored 1 shortlist each.
There are a total of 83 entries representing 21 countries shortlisted in Online Film. The United States dominates with 16 entries shortlisted, followed by Germany with eight and Brazil and the United Kingdom tied with seven shortlsted entries each.
In TV/Cinema, 71 entries from 18 countries Shortlisted. The United States leads with 22 entries shortlisted, followed by the United Kingdom with 12 and India with 5.
Kentaro Kimura, International Chief Creative Officer at Hakuhodo / Hakuhodo Kettle, Tokyo led this truly international TV/Cinema and Online Film jury. Joining Kentaro in the virtual jury room were Ergin Binyildiz, Havas Turkey, Istanbul; John Forero, DDB, Bogota; Charles Hodges, Arts & Letters Creative Co., Richmond; Kristal Knight, Saatchi & Saatchi NZ, Auckland; Jens Mortier, mortierbrigade, Brussels; Hyunwoo Park, INNORED, Seoul; Iggy Rodriguez, The Works, part of Capgemini, Sydney; Tin Sanchez, Wunderman Thompson Philippines, Makati City; Shiveshwar Singh, Innocean Worldwide India, Gurugram; Elinor Vasiliou, Iris Worldwide, London and Dillah Zakbah, BBH, Los Angeles.
Winners for all media will be announced on 17th November.
View all Shortlisted entries released thus far with media and full creative credits
ONLINE FILM SHORTLIST 2021 (by country):
ARGENTINA:
Rock the Agency, Buenos Aires
• Fundación Argentina de Trasplante Hepático “Match” in Public Service/NGO/Charities
AUSTRALIA:
AIRBAG
• Tourism New Zealand “Play NZ” in Travel
Saatchi & Saatchi Australia, Sydney
• Toyota “Breaking Point” in Automotive
TBWA\Sydney, Sydney
• Tourism New Zealand “Play NZ” in Travel
Thinkerbell Australia
• NRMA Insurance x Lifeline “Invisible Fires” in Corporate Image/Social Awareness
BELGIUM:
mortierbrigade, Brussels
• Brussels Mobility “Feet” in Travel
Wunderman Thompson, Antwerp
• Child Focus “Porn Re-enactment” in Innovative Use of Online Film
BRAZIL:
DAVID São Paulo, São Paulo
• Burger King – Late Night Delivery “Late Night Stores” in Retail
Ogilvy Brasil, São Paulo
• Nescau “Safira” in Beverages – Non-Alcoholic
• Nescau “Safira” in Corporate Image/Social Awareness
Santería, São Paulo
• SporTV “Let Her Run” in Branded Content
• SporTV “Let Her Run” in Corporate Image/Social Awareness
• SporTV “Let Her Run” in Entertainment
Wieden+Kennedy, São Paulo
• Nike “New Fairies” in Apparel
CANADA:
Leo Burnett, Toronto
• Metrolinx “It’s Happening” in Corporate Image/Social Awareness
No Fixed Address, Toronto
• Canadian Centre for Child Protection “Happy Birthday, Twitter” in Social Media
Zulu Alpha Kilo, Toronto
• Zulu Alpha Kilo “Billy’s Lemonade” in Copywriting
• Zulu Alpha Kilo “Billy’s Lemonade” in Humor
CZECH REPUBLIC:
Triad Advertising, Prague
• IKEA “The Ghost” in Corporate Image/Social Awareness
DENMARK:
&Co. / NoA, Copenhagen
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Education
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Humor
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Public Service/NGO/Charities
• SAS – Scandinavian Airlines System “What is Truly Scandinavian?” in Travel
FRANCE:
McCann Paris, Paris
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Innovative Use of Online Film
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Public Service/NGO/Charities
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Tone of Voice
• Spinneys, the Lebanese Breast Cancer Foundation and American University of Beirut Medical Center “The Bread Exam” in Zeitgeist
Publicis Conseil, Paris
• LICRA “Faces of Fear” in Public Service/NGO/Charities
Saatchi & Saatchi France, Paris
• International Committee of the Red Cross “Unknown Heroes” in Health Care Services
GERMANY:
BWGTBLD, Berlin
• Nike “New Girl – Play New” in Corporate Image/Social Awareness
• Nike “New Girl – Play New” in Zeitgeist
Filmakademie Baden-Württemberg, Ludwigsburg
• Innocence Project “Born Guilty” in Corporate Image/Social Awareness
• Innocence Project “Born Guilty” in Public Service/NGO/Charities
Serviceplan Germany, Munich
• Penny “#homefirst – We Celebrate the Couch Potatoes” in Copywriting
• Gun Violence Prevention “#NotComingHome” in Public Service/NGO/Charities
• Gun Violence Prevention “#NotComingHome” in Zeitgeist
tempomedia, Hamburg
• BMW “The Small Escape” in Automotive
INDIA:
Ogilvy India, Mumbai
• Savlon “Savlon Artist” in Corporate Image/Social Awareness
ITALY:
Alkemy, Milan
• Barilla “CareBonara” in Foods
Indiana Production SPA, Milan
• Coordown “The Hiring Chain” in Public Service/NGO/Charities
Publicis Italy, Milan
• Heineken “Cheers to All” in Beverages – Alcoholic
• Heineken “We’ll Meet Again” in Beverages – Alcoholic
• Diesel “Francesca” in Retail
NEW ZEALAND:
Saatchi & Saatchi New Zealand, Auckland
• Global Women “A Career-Limiting Film – “Cookie”, “Tie”, “Window” in Public Service/NGO/Charities Campaign
NORWAY:
POL, Oslo
• Audi Norway – Don’t Hate. Imitate “The Globe Response” in Automotive
• Audi Norway – Don’t Hate. Imitate “The Super Bowl Clapback”, “The Globe Response”, “The Mackerel Fight Response”, “The Pizza Prank Response” in Campaign
PHILIPPINES:
GIGIL, Manila
• Unioil “Bart” in Utilities
TBWA\Santiago Mangada Puno, Makati City
• UNICEF Philippines “UNICEF Safer KidsPH Toys” in Public Service/NGO/Charities
SINGAPORE:
Edelman Singapore, Singapore
• Causes for Animals Singapore “The Perfect Voiceovers” in Corporate Image/Social Awareness
Ogilvy Singapore, Singapore
• RIT Foundation “Please Arrest Me” in Public Service/NGO/Charities
SPAIN:
DAVID, Madrid
• Burger King “Confusing Times” in Copywriting
• Burger King “Confusing Times” in Retail
SWITZERLAND:
DocMorris, Heerlen
• DocMorris “Take Care” in Health Care Services
Wirz BBDO, Zurich
• Switzerland Tourism “No Drama” in Travel
TAIWAN:
Leo Burnett Taiwan, Taipei
• HCG “Secrets” in Home Furnishings/Appliances
THAILAND:
Ogilvy Group Thailand, Bangkok
• Voiz Wafer “Library” in Campaign
• Voiz Wafer “Library” in Confections/Snacks
Wolf BKK, Bangkok
• Central Midnight Sale “Shop Unfriend” in Branded Content
• Central Midnight Sale “Shop Unfriend” in Humor
• Central Midnight Sale “Shop Unfriend” in Retail
UNITED KINGDOM:
Droga5 London, London
• Setapp “Snake”, “Hide & Seek”, “Disappearance” in Campaign
• Setapp “Snake” in Humor
Iris, London
• Starbucks “What’s Your Name” in Corporate Image/Social Awareness
Lucky Generals, London
• Yorkshire Tea “Carbon Neutral” in Beverages – Non-Alcoholic
Riff Raff Films, London
• Burberry “Festive” in Apparel
The Gate, London
• Childline “Nobody Is Normal” in Public Service/NGO/Charities
Tubby Brother Films, London
• Durex “Lets Not Go Back To Normal” in Pharmaceuticals
UNITED STATES:
Amazon, Seattle
• Alexa “Alexa’s New Body” in Electronics/Tech Equipment
Burger King
• Burger King “Moldy Whopper” in Retail
FRED & FARID Los Angeles, Los Angeles
• Fridays For Future “House On Fire” in Public Service/NGO/Charities
• Fridays For Future “1%” in Zeitgeist
Havas New York, New York
• Brooklyn Film Festival 2021 “The Expedition” in Entertainment
McCann Detroit, Birmingham
• General Motors “No Way Norway”, “Knock Knock”, “History”, “Pizza”, “Knock Knock, It’s America Remix” in Campaign
McCann Health, New York
• Change The Ref “The Unfinished Votes” in Innovative Use of Online Film
• Change The Ref “The Unfinished Votes” in Public Service/NGO/Charities
Nigel & Co, Long Beach
• Partnership For A Trump-free America “Make America Decent Again” in Zeitgeist
Ogilvy, New York
• Change the Ref “Bring Back Lockdown” in Corporate Image/Social Awareness
• Change the Ref “Bring Back Lockdown” in Public Service/NGO/Charities
• Change the Ref “Bring Back Lockdown” in Zeitgeist
Saatchi & Saatchi, El Segundo
• Toyota “Upstream” in Automotive
SATURDAY MORNING, Los Angeles
• Procter & Gamble “The Look” in Branded Content
• Procter & Gamble “The Look” in Zeitgeist
The Bloc, New York
• EmpowHer NY “The Call” in Public Service/NGO/Charities
TV/CINEMA SHORTLIST 2021 (by country):
AUSTRALIA:
AIRBAG
• Meat and Livestock Association “Make Lamb Not Walls” in Foods
• Meat and Livestock Association “Make Lamb Not Walls” in Humor
Saatchi & Saatchi Australia, Sydney
• Toyota “Breaking Point” in Automotive
BELGIUM:
mortierbrigade, Brussels
• Equal Pay Day “Eternal Pregnancy” in Corporate Image/Social Awareness
• Equal Pay Day “Eternal Pregnancy” in Public Service/NGO/Charities
BRAZIL:
Ogilvy Brasil, São Paulo
• Nescau “Safira” in Beverages – Non-Alcoholic
• Nescau “Safira” in Corporate Image/Social Awareness
WMcCann, Rio de Janeiro
• Coca-Cola “Black Santa” in Branded Content
CANADA:
Leo Burnett, Toronto
• World Animal Protection – Ugly Animals “Proboscis”, “Pangolin”, “Cassowary” in Public Service/NGO/Charities Campaign
• World Animal Protection – Ugly Animals “Proboscis” in Tone of Voice
No Fixed Address, Toronto
• Canadian Centre for Child Protection “Happy Birthday, Twitter” in Social Media
Rooster Post Production, Toronto
• Tim Hortons “Snowpeople” in Retail
COLOMBIA:
Commonwealth McCann, Bogota
• Chevrolet “Lost Roads” in Branded Content
DENMARK:
&Co. / NoA, Copenhagen
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Humor
• Danish Road Safety Council “Helmet Has Always Been A Good Idea” in Public Service/NGO/Charities
• SAS – Scandinavian Airlines System “What is Truly Scandinavian?” in Travel
FRANCE:
BETC Paris, Paris
• Lacoste “Crocodile Inside” in Retail
Publicis Conseil, Paris
• Face a L’inceste “Two Monsters In My Story” in Public Service/NGO/Charities
• LICRA “Faces of Fear” in Public Service/NGO/Charities
Wanda Productions, Saint Denis La Plaine
• Winamax “Anything For Your Mama” in Entertainment
GERMANY:
tempomedia, Hamburg
• BMW “The Small Escape” in Automotive
GREECE:
The Newtons Laboratory, Athens
• WIND Telecommunications “Burglary” in Humor
GUATEMALA:
el taier DDB centro, Guatemala
• El Refugio de la Niñez “Hidden Immigrants” in Public Service/NGO/Charities
INDIA:
Ogilvy India, Mumbai
• Savlon “Savlon Artist” in Branded Content
• Savlon “Savlon Artist” in Corporate Image/Social Awareness
• Dove “Stop The Beauty Test” in Cosmetics/Toiletries
• Fevicol “Sofa” in Household Products
• Savlon “Savlon Artist” in Zeitgeist
ITALY:
Publicis Italy, Milan
• Heineken “Cheers to All” in Beverages – Alcoholic
• Diesel “Francesca” in Retail
NEW ZEALAND:
Saatchi & Saatchi New Zealand, Auckland
• Global Women “A Career-Limiting Film – “Cookie”, “Tie”, “Window” in Public Service/NGO/Charities Campaign
SINGAPORE:
Ogilvy Singapore, Singapore
• RIT Foundation “Please Arrest Me” in Public Service/NGO/Charities
SWEDEN:
Markus Reklambyrå, Linköping
• Visit Östergötland – Östergötland has to be Experienced “The Fairy Prince”, “Entrance”, “Mindtrip” in Campaign
NORD DDB, Stockholm
• Elgiganten Denmark “The VAR Discount” in Best Use of Real Time Advertising
• Elgiganten Denmark “The VAR Discount” in Innovative Use of TV/Cinema
THAILAND:
Ogilvy Group Thailand, Bangkok
• Voiz Wafer “Library” in Confections/Snacks
Wolf BKK, Bangkok
• Central Midnight Sale “Shop Unfriend” in Humor
UNITED KINGDOM:
Droga5 London, London
• Brewdog “Beer for All” in Beverages – Alcoholic
• Amazon Alexa “Ironing”, “Opera”, “Pompeii” in Campaign
• Amazon Alexa “Before Alexa” in Electronics/Tech Equipment
• Amazon Alexa “Ironing” in Electronics/Tech Equipment
Great Guns, London
• Girl Up “Today We Rise” in Public Service/NGO/Charities
Havas London, London
• Durex “Let’s Not Go Back To Normal – Film” in Cosmetics/Toiletries
Iris, London
• Starbucks “What’s Your Name” in Corporate Image/Social Awareness
isobel Advertising, London
• Jet Fuel “Keep On Moving” in Automotive
Lucky Generals, London
• Amazon “The Show Must Go On” in Retail
Ogilvy UK, London
• Sipsmith Gin “The Official Tennis Of Sipsmith Gin” in Beverages – Alcoholic
Osbert Parker Films, London
• Migration Museum “Timeline” in Entertainment
Riff Raff Films, London
• Just Eat “Did Somebody Say Just Eat” in Tone of Voice
UNITED STATES:
Amazon, Seattle
• Alexa “Alexa’s New Body” in Retail
Burger King
• Burger King “Moldy Whopper” in Retail
Digitas, Chicago
• KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Branded Content
• KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Corporate Image/Social Awareness
• KitchenAid “A Woman’s Place: Fighting for Equality in the Kitchen” in Home Furnishings/Appliances
FRED & FARID New York, New York
• Rémy Martin 1738 Accord Royal “Team Up For Excellence – The Film” in Beverages – Alcoholic
Hungry Man Productions, Los Angeles
• Change the Ref – The Lost Class “David”, “John”, “Manuel & Patricia” in Public Service/NGO/Charities Campaign
INNOCEAN USA, Huntington Beach
• Hyundai “Smaht Pahk” in Automotive
• Hyundai “Smaht Pahk” in Copywriting
McCann Detroit, Birmingham
• General Motors “No Way Norway”, “Knock Knock”, “History”, “Pizza” in Campaign
McKinney, Durham
• Little Caesars “Sliced Bread” in Humor
Partizan, Los Angeles
• Adobe Photoshop “Fantastic Voyage” in Electronics/Tech Equipment
R/GA California, San Francisco
• Reddit “Superb Owl” in Innovative Use of TV/Cinema
RAKISH, Los Angeles
• Illinois Lottery “Claude” in Entertainment
• Courageous Conversations “Not A Gun” in Public Service/NGO/Charities
Saatchi & Saatchi, El Segundo
• Toyota “Upstream” in Automotive
SATURDAY MORNING, Los Angeles
• Procter & Gamble “The Look” in Zeitgeist
Team One, Los Angeles
• Expedia “Stop Motion. Start Traveling.” in Travel
The Bloc, New York
• Tribute “Instant Doctor” in Copywriting
• EmpowHer NY “The Call” in Public Service/NGO/Charities
The Corner Shop, Los Angeles
• Pedigree “Vampire” in Pet Products
• Nike “You Can’t Stop Us – Victory Swim” in Recreation
To find out more about LIA, visit http://www.liaawards.com/