Asia scores 33 shortlisted entries in LIA’s Design and Package Design category led by China with 10

November 5 2021, 11:07 am | BY Kim Shaw | No Comments
Asia scores 33 shortlisted entries in LIA’s Design and Package Design category led by China with 10

London International Awards (LIA) has announced the shortlists for Design and Package Design. China was Asia strongest performing picking up 10 of the 33 shortlists.

 

There are a total of 131 shortlisted entries representing 28 countries in Design and Package Design.

In Design 103 entries shortlisted. Germany and the United States dominate with 16 entries each in contention for metal, followed by Canada with 11.

In the Design category Tencent, Shenzhen has picked up 3 shortlists for Tencent Youth Science Festival “IMARS Cinema”, Tencent WE Summit “Micro Universe” and WeChat “Moonments”.

TBWA\China scored 2 shortlists for their BMW China “BMW: The X2 Project Sanyuanli” campaign. Amber China and The Nine Shanghai both picked up 1 shortlist

Hong Kong picked up 4 shortlists with Cheil Hong Kong’s “Abandoned Stations” campaign for Volkswagen picking up 2. Havas Hong Kong, Hong Kong and McCann Worldgroup, Hong Kong each scored 1 shortlist.

Cheil India, Gurugram Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” campaign and Ogilvy Philippines, Manila Tokyo Tokyo “Bike”, “Bridge”, “Road” campaign were both shortlisted twice.

Hakuhodo Indonesia’s Sushi Sei “Flavour of Home” campaign scored one shortlist.

From Japan Dentsu Inc., Tokyo’s work for Mori Building and Pocky each picked up a shortlist as well as Dentsu Craft Tokyo’s “Yakushima Treasure Another Live from Yakushima”.

Cheil Worldwide Seoul, d’strict holdings, Inc., Seoul and Innocean Worldwide Seoul all scored 1 shortlist

Ogilvy Taiwan’s “Uni-Form” campaign for Vogue picked up 2 shortlists. Dentsu One Taipei also picked up 1.

In the Package Design category DDB Mudra Group India and ShenZhen Lingyun Creative Packaging Design Co., Ltd., ShenZhen each scored 2 shortlists

Dentsu Inc., Tokyo, Ogilvy India Gurgaon, Ki Saigon Ho Chi Minh City and Lin Shaobin Design, Shenzhen all picked up 1 shortlist.

In Package Design 28 entries Shortlisted. Germany dominated in this competition with nine shortlisted entries.

Jury President, Ashwini Deshpande, Co-founder and Director of Elephant Design, Pune led this jury through some spirited discussions. Joining Ashwini in the virtual judging room was David Cano, Interbrand, Madrid; Emma Follett, Design Bridge, London; Sulet Jansen, Switch, Johannesburg; Fernando Kumkum, Ki Saigon, Ho Chi Minh City; Pum Lefebure, Design Army, Washington D.C.; Alasdair Lennox, Landor & Fitch, New York; Birger Linke, Birger Linke Design, Beijing; Heinrich Paravicini, MUTABOR, Hamburg; Lisa Smith, Jones Knowles Ritchie, New York and Toshihiko Tanabe, Dentsu Inc., Tokyo.

Winners for all media will be announced on 17th November.

View all Shortlisted entries released thus far with media and full creative credits.

DESIGN SHORTLIST 2021 (by country):

ARGENTINA:
Wunderman Thompson Argentina, Buenos Aires
• Degree Deodorant “Degree Inclusive” in Innovative Use of Design
• Degree Deodorant “Degree Inclusive” in Product Design
• Degree Deodorant “Degree Inclusive” in Product Development

AUSTRALIA:
Ogilvy Australia
• Merivale “Super Schooner” in Product Design

Saatchi & Saatchi Australia
• The Royal Australian Mint “Donation Dollar” in Direct Marketing – Consumer
• The Royal Australian Mint “Donation Dollar” in Innovative Use of Design
• The Royal Australian Mint “Donation Dollar” in Product Design

The Glue Society
• Emerson’s “Tiny Pub” in Experiential Design

BELGIUM:
BBDO Belgium, Brussels
• State of the Arts “minus 60% Culture” in Data Visualization

Publicis Groupe Belgium, Brussels
• BNP Paribas Fortis “Let It All Art” in Data Visualization

BRAZIL:
Ogilvy Brasil, São Paulo
• adidas do Brasil – Ultraboost 20 “Spot The Station” in Creative Use of Data
• adidas do Brasil – Ultraboost 20 “Spot The Station” in Direct Marketing – Consumer

CANADA:
Cossette, Montreal
• Amnesty International “Write for Rights” in Poster Campaign

Leo Burnett, Toronto
• Museum of Contemporary Arts “Thinking Emoji” in Installations/Displays
• Woah Dough in Logos
• Lakeside Motel “Something Lakeside” in Tone of Voice
• Lakeside Motel “Something Lakeside” in Use of Copywriting

lg2, Toronto
• Toronto Restaurant Workers Relief Fund “Last Dish” in Use of Illustration

No Fixed Address, Toronto
• SickKids Foundation “SickKids Airbnb” in Experiential Design

Zerotrillion, Toronto
• Canadian National Institute for the Blind “A Brand You Can Feel” in Innovative Use of Design
• Canadian National Institute for the Blind “A Brand You Can Feel” in Non-Profit

Zulu Alpha Kilo, Toronto
• Consonant Skin+Care “Come & Glow” in Direct Marketing – Consumer
• Tough Turban in Product Development

CHINA:
Amber China, Shanghai
• Durex and VolvoXC40 “Safely Feel The Real World” in Motion Graphics – Animation

TBWA\China, Shanghai
• BMW China “BMW: The X2 Project Sanyuanli” in Experiential Design
• BMW China “BMW: The X2 Project Sanyuanli” in Retail Space

Tencent, Shenzhen
• Tencent Youth Science Festival “IMARS Cinema” in Digital Installations
• Tencent WE Summit “Micro Universe” in Direct Marketing – Business-to-Business
• WeChat “Moonments” in Zeitgeist

The Nine Shanghai, Shanghai
• Yan Ji You Bookstore “Guess Which Book Is It?” in Installations/Displays

COLOMBIA:
Wunderman Thompson, Bogotá
• Edina Energy “WaterLight” in Product Design
• Edina Energy “WaterLight” in Sustainable Design

FRANCE:
Rosapark, Paris
• Innocence In Danger “Just a Wall” in Data Visualization
• Innocence In Danger “Just a Wall” in Experiential Design
• Innocence In Danger “Just a Wall” in Installations/Displays

GERMANY:
ATELIER BRÜCKNER, Stuttgart
• Audemars Piguet “Musée Atelier Audemars Piguet” in Spatial Design

denkwerk, Köln
• fraenk “fraenk – The mobile plan app” in Naming

INNOCEAN Worldwide Europe, Berlin
• Parkinson’s “Printed by Parkinson’s” in Creative Use of Data
• Parkinson’s “Printed by Parkinson’s” in Data Visualization
• Parkinson’s “Printed by Parkinson’s” in Non-Profit

Kolle Rebbe, Hamburg
• Warner Music Central Europe “Hell-P” in Art Direction
• Warner Music Central Europe “Hell-P” in Direct Marketing – Consumer

McCANN Düsseldorf, Düsseldorf
• Ökologische Tierzucht “FrEiraum” in Direct Marketing – Business-to-Business

Serviceplan Germany, Munich
• MINI – MINImalism “Park Distance Control”, “Adaptive Led Headlights”, “Parking Assistant” in Art Direction Campaign
• Serviceplan Group “SP50 – Born Intergrated” in Corporate Identity
• METER Group “Meltdown Flags” in Data Visualization
• German Child Protection Association “The Secret Sculpture” in Digital Installations
• Mountain Vision “The Last Day Pass” in Direct Marketing – Consumer
• MINI – MINImalism “Park Distance Control”, “Adaptive Led Headlights”, “Parking Assistant” in Poster Campaign
• METER Group “Meltdown Flags” in Posters
• Serviceplan Group “SP50 – Born Intergrated” in Self-Promotion

HONG KONG:
Cheil Hong Kong, Hong Kong
• Volkswagen – Abandoned Stations “Esso”, “Mobil”, “Shell” in Poster Campaign
• Volkswagen – Abandoned Stations “Esso”, “Mobil”, “Shell” in Use of Photography Campaign

Havas Hong Kong, Hong Kong
• Jane Goodall Institute “Chimpanic” in Use of Illustration

McCann Worldgroup, Hong Kong
• Cigna “Stress Portaits” in Data Visualization

HUNGARY:
DDB Budapest, Budapest
• Greenpeace “Plastic Warnings” in Innovative Use of Design

INDIA:
Cheil India, Gurugram
• Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Innovative Use of Design
• Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Non-Profit

INDONESIA:
Hakuhodo International Indonesia, Jakarta
• Sushi Sei – Flavour of Home “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House” in Use of Illustration Campaign

JAPAN:
Dentsu Craft Tokyo, Tokyo
• Yakushima Treasure “Yakushima Treasure Another Live from Yakushima” in Creative Use of Data

Dentsu Inc., Tokyo
• Mori Building “Designing Tokyo” in Art Direction
• Pocky “The Gift” in Brand Identity

KOREA:
Cheil Worldwide, Seoul
• Samsung Mobile “Galaxy Graffiti” in Installations/Displays

d’strict holdings, Inc., Seoul
• Immersive Media Art Exhibition “ARTE MUSEUM Jeju” in Spatial Design

Innocean Worldwide, Seoul
• Paracosm Studio “Air Padding” in Product Design

PHILIPPINES:
Ogilvy Philippines, Manila
• Tokyo Tokyo “Bike”, “Bridge”, “Road” in Poster Campaign
• Tokyo Tokyo “Bike”, “Bridge”, “Road” in Use of Illustration Campaign

PORTUGAL:
Havas Worldwide Portugal, Lisbon
• Raparigas da Bola “The Day-After-Women’s-Day Newspapers” in Creative Use of Data

SPAIN:
Leo Burnett, Madrid
• Old Spice “The Most Epic Seafaring Legend Ever Told” in Use of Illustration

SWEDEN:
Bold NoA, Stockholm
• Mojang Studios “The Power of Play” in Brand Identity
• Mojang Studios in Logos
• Mojang Studios in Use of Typography

SWITZERLAND:
TBWA\Zurich, Zurich
• McDonald’s “Field” in Posters

TAIWAN:
Dentsu One Taipei, Taipei
• Agriculture Department, New Taipei City Government & Juming Museum “Art Festival L(a)unch Box” in Point-of-Sale

Ogilvy Taiwan, Taipei
• Vogue “Uni-Form” in Art Direction
• Vogue “Uni-Form” in Innovative Use of Design

UKRAINE:
Bickerstaff, Kyiv
• The Old New Calendar 2021 “Bickerstaff” in Calendars

UNITED ARAB EMIRATES:
VMLY&R Dubai, Dubai
• Save The Children “The Last Possessions” in Direct Marketing – Consumer

UNITED KINGDOM:
Havas London, London
• Durex “Brand Book” in Brochures/Catalogues – Consumer Campaign
• Nubian Jak Community Trust “Black Plaque Project” in Installations/Displays
• Nubian Jak Community Trust “Black Plaque Project” in Signage
• Nubian Jak Community Trust “Black Plaque Project” in Zeitgeist

Leo Burnett, London
• McDonald’s “Modern”, “Sixties”, “Terrace” in Poster Campaign
• McDonald’s “Modern”, “Sixties”, “Terrace” in Use of Illustration Campaign

Ogilvy UK, London
• Lockdown in a Book in Self-Promotion
• Lockdown in a Book in Use of Copywriting

The&Partnership London, London
• Royal National Institute of Blind People “The See Differently Collection” in Innovative Use of Design

UNITED STATES:
360i, New York
• OREO “The OREO Doomsday Vault” in Direct Marketing – Consumer

Burger King
• Burger King “Moldy Whopper” in Art Direction
• Burger King “Moldy Whopper” in Use of Photography

Carmichael Lynch, Minneapolis
• Minnesota Twins “No Hay Descanso”, “Squad” in Motion Graphics – Animation Campaign

Jones Knowles Ritchie, New York
• Burger King “Your Way, Way Better” in Brand Identity

Leo Burnett Chicago, Chicago
• Beam Suntory “6ourbon 7ime” in Art Direction Campaign

McCann Worldgroup, New York
• New York Lottery “The New York Series State of Art” in Art Direction Campaign

MullenLowe U.S., Boston
• Change the Ref “Shamecards” in Art Direction
• Change the Ref “Shamecards” in Direct Marketing – Consumer

Ogilvy, Chicago
• Pledge “Trendiest Apartment” in Creative Use of Data
• Pledge “Trendiest Apartment” in Data Visualization

Saatchi & Saatchi Wellness, New York
• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Innovative Use of Design
• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Sustainable Design

The Bloc, New York
• Washington Heights Corner Project “Overdose Stopper” in Product Design
• Epidiolex “Diagnosing Epilepsy Type” in Use of Typography

Zubi Advertising, Coral Gables
• Florida Climate Change Pledge “Melting Florida” in Installations/Displays

PACKAGE DESIGN SHORTLIST 2021 (by country):

ARGENTINA:
Wunderman Thompson Argentina, Buenos Aires
• Degree Deodorant “Degree Inclusive” in Structural Packaging

BRAZIL:
BETC São Paulo, São Paulo
• HERSHEY’S Brasil “HerShe” in Art Direction Product Line
• HERSHEY’S Brasil “HerShe” in Special Editions

CANADA:
Leo Burnett, Toronto
• Woah Dough in Confections/Snacks
• 7 West 24hr Pizza “Round-the-Clock-Pizza” in Foods

CHINA:
Lin Shaobin Design, Shenzhen
• Dali “Dali Mixed Tea” in Beverages – Non-Alcoholic

ShenZhen Lingyun Creative Packaging Design Co., Ltd., ShenZhen
• WuDu – Black Porcelain in Liquors/Spirits
• ZhiHou Baijiu in Liquors/Spirits

CROATIA:
Bruketa&Zinic&Grey, Zagreb
• Untouched by Light in Wines

DENMARK:
Bold Scandinavia NoA, Copenhagen
• ASKUL “Lohaco” in Product Line

GERMANY:
Kolle Rebbe, Hamburg
• Warner Music Central Europe “Hell-P” in Art Direction
• Warner Music Central Europe “Hell-P” in Entertainment
• Warner Music Central Europe “Hell-P” in Promotional Packaging
• Warner Music Central Europe “Hell-P” in Special Editions

la red, Berlin
• Jägermeister “Bottle Track” in Liquors/Spirits
• Jägermeister “Bottle Track” in Special Editions

McCANN Düsseldorf, Düsseldorf
• Ökologische Tierzucht “FrEiraum” in Foods
• Ökologische Tierzucht “FrEiraum” in Promotional Packaging

Serviceplan Germany, Munich
• Xbox “Xbox Equality Controller” in Electronics/Tech Equipment

INDIA:
DDB Mudra Group, Mumbai
• McDonald’s “EatQual” in Retailer Packaging
• McDonald’s “EatQual” in Structural Packaging

Ogilvy India, Gurgaon
• 100 Pipers “The Legacy Project” in Use of Illustration Product Line

JAPAN:
Dentsu Inc., Tokyo
• Pocky “The Gift” in Confections/Snacks

SWEDEN:
BVD, Stockholm
• IKEA Food “Packaging for the Many People” in Sustainable Packaging

Grow, Stockholm
• Absolut Vodka “Absolut Paper – Spirit of the Future” in Sustainable Packaging

UNITED KINGDOM:
Design Bridge, London
• Cadbury Dairy Milk “Cadbury Wordless Bar” in Special Editions

UNITED STATES
Saatchi & Saatchi Wellness, New York
• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Sustainable Packaging

VIETNAM:
Ki Saigon, Ho Chi Minh City
• Pizza 4P’s “Peace Pizza Boxes” in Promotional Packaging

To find out more about LIA, visit http://www.liaawards.com/