Asia scores 33 shortlisted entries in LIA’s Design and Package Design category led by China with 10
London International Awards (LIA) has announced the shortlists for Design and Package Design. China was Asia strongest performing picking up 10 of the 33 shortlists.
There are a total of 131 shortlisted entries representing 28 countries in Design and Package Design.
In Design 103 entries shortlisted. Germany and the United States dominate with 16 entries each in contention for metal, followed by Canada with 11.
In the Design category Tencent, Shenzhen has picked up 3 shortlists for Tencent Youth Science Festival “IMARS Cinema”, Tencent WE Summit “Micro Universe” and WeChat “Moonments”.
TBWA\China scored 2 shortlists for their BMW China “BMW: The X2 Project Sanyuanli” campaign. Amber China and The Nine Shanghai both picked up 1 shortlist
Hong Kong picked up 4 shortlists with Cheil Hong Kong’s “Abandoned Stations” campaign for Volkswagen picking up 2. Havas Hong Kong, Hong Kong and McCann Worldgroup, Hong Kong each scored 1 shortlist.
Cheil India, Gurugram Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” campaign and Ogilvy Philippines, Manila Tokyo Tokyo “Bike”, “Bridge”, “Road” campaign were both shortlisted twice.
Hakuhodo Indonesia’s Sushi Sei “Flavour of Home” campaign scored one shortlist.
From Japan Dentsu Inc., Tokyo’s work for Mori Building and Pocky each picked up a shortlist as well as Dentsu Craft Tokyo’s “Yakushima Treasure Another Live from Yakushima”.
Cheil Worldwide Seoul, d’strict holdings, Inc., Seoul and Innocean Worldwide Seoul all scored 1 shortlist
Ogilvy Taiwan’s “Uni-Form” campaign for Vogue picked up 2 shortlists. Dentsu One Taipei also picked up 1.
In the Package Design category DDB Mudra Group India and ShenZhen Lingyun Creative Packaging Design Co., Ltd., ShenZhen each scored 2 shortlists
Dentsu Inc., Tokyo, Ogilvy India Gurgaon, Ki Saigon Ho Chi Minh City and Lin Shaobin Design, Shenzhen all picked up 1 shortlist.
In Package Design 28 entries Shortlisted. Germany dominated in this competition with nine shortlisted entries.
Jury President, Ashwini Deshpande, Co-founder and Director of Elephant Design, Pune led this jury through some spirited discussions. Joining Ashwini in the virtual judging room was David Cano, Interbrand, Madrid; Emma Follett, Design Bridge, London; Sulet Jansen, Switch, Johannesburg; Fernando Kumkum, Ki Saigon, Ho Chi Minh City; Pum Lefebure, Design Army, Washington D.C.; Alasdair Lennox, Landor & Fitch, New York; Birger Linke, Birger Linke Design, Beijing; Heinrich Paravicini, MUTABOR, Hamburg; Lisa Smith, Jones Knowles Ritchie, New York and Toshihiko Tanabe, Dentsu Inc., Tokyo.
Winners for all media will be announced on 17th November.
View all Shortlisted entries released thus far with media and full creative credits.
DESIGN SHORTLIST 2021 (by country):
ARGENTINA:
Wunderman Thompson Argentina, Buenos Aires
• Degree Deodorant “Degree Inclusive” in Innovative Use of Design
• Degree Deodorant “Degree Inclusive” in Product Design
• Degree Deodorant “Degree Inclusive” in Product Development
AUSTRALIA:
Ogilvy Australia
• Merivale “Super Schooner” in Product Design
Saatchi & Saatchi Australia
• The Royal Australian Mint “Donation Dollar” in Direct Marketing – Consumer
• The Royal Australian Mint “Donation Dollar” in Innovative Use of Design
• The Royal Australian Mint “Donation Dollar” in Product Design
The Glue Society
• Emerson’s “Tiny Pub” in Experiential Design
BELGIUM:
BBDO Belgium, Brussels
• State of the Arts “minus 60% Culture” in Data Visualization
Publicis Groupe Belgium, Brussels
• BNP Paribas Fortis “Let It All Art” in Data Visualization
BRAZIL:
Ogilvy Brasil, São Paulo
• adidas do Brasil – Ultraboost 20 “Spot The Station” in Creative Use of Data
• adidas do Brasil – Ultraboost 20 “Spot The Station” in Direct Marketing – Consumer
CANADA:
Cossette, Montreal
• Amnesty International “Write for Rights” in Poster Campaign
Leo Burnett, Toronto
• Museum of Contemporary Arts “Thinking Emoji” in Installations/Displays
• Woah Dough in Logos
• Lakeside Motel “Something Lakeside” in Tone of Voice
• Lakeside Motel “Something Lakeside” in Use of Copywriting
lg2, Toronto
• Toronto Restaurant Workers Relief Fund “Last Dish” in Use of Illustration
No Fixed Address, Toronto
• SickKids Foundation “SickKids Airbnb” in Experiential Design
Zerotrillion, Toronto
• Canadian National Institute for the Blind “A Brand You Can Feel” in Innovative Use of Design
• Canadian National Institute for the Blind “A Brand You Can Feel” in Non-Profit
Zulu Alpha Kilo, Toronto
• Consonant Skin+Care “Come & Glow” in Direct Marketing – Consumer
• Tough Turban in Product Development
CHINA:
Amber China, Shanghai
• Durex and VolvoXC40 “Safely Feel The Real World” in Motion Graphics – Animation
TBWA\China, Shanghai
• BMW China “BMW: The X2 Project Sanyuanli” in Experiential Design
• BMW China “BMW: The X2 Project Sanyuanli” in Retail Space
Tencent, Shenzhen
• Tencent Youth Science Festival “IMARS Cinema” in Digital Installations
• Tencent WE Summit “Micro Universe” in Direct Marketing – Business-to-Business
• WeChat “Moonments” in Zeitgeist
The Nine Shanghai, Shanghai
• Yan Ji You Bookstore “Guess Which Book Is It?” in Installations/Displays
COLOMBIA:
Wunderman Thompson, Bogotá
• Edina Energy “WaterLight” in Product Design
• Edina Energy “WaterLight” in Sustainable Design
FRANCE:
Rosapark, Paris
• Innocence In Danger “Just a Wall” in Data Visualization
• Innocence In Danger “Just a Wall” in Experiential Design
• Innocence In Danger “Just a Wall” in Installations/Displays
GERMANY:
ATELIER BRÜCKNER, Stuttgart
• Audemars Piguet “Musée Atelier Audemars Piguet” in Spatial Design
denkwerk, Köln
• fraenk “fraenk – The mobile plan app” in Naming
INNOCEAN Worldwide Europe, Berlin
• Parkinson’s “Printed by Parkinson’s” in Creative Use of Data
• Parkinson’s “Printed by Parkinson’s” in Data Visualization
• Parkinson’s “Printed by Parkinson’s” in Non-Profit
Kolle Rebbe, Hamburg
• Warner Music Central Europe “Hell-P” in Art Direction
• Warner Music Central Europe “Hell-P” in Direct Marketing – Consumer
McCANN Düsseldorf, Düsseldorf
• Ökologische Tierzucht “FrEiraum” in Direct Marketing – Business-to-Business
Serviceplan Germany, Munich
• MINI – MINImalism “Park Distance Control”, “Adaptive Led Headlights”, “Parking Assistant” in Art Direction Campaign
• Serviceplan Group “SP50 – Born Intergrated” in Corporate Identity
• METER Group “Meltdown Flags” in Data Visualization
• German Child Protection Association “The Secret Sculpture” in Digital Installations
• Mountain Vision “The Last Day Pass” in Direct Marketing – Consumer
• MINI – MINImalism “Park Distance Control”, “Adaptive Led Headlights”, “Parking Assistant” in Poster Campaign
• METER Group “Meltdown Flags” in Posters
• Serviceplan Group “SP50 – Born Intergrated” in Self-Promotion
HONG KONG:
Cheil Hong Kong, Hong Kong
• Volkswagen – Abandoned Stations “Esso”, “Mobil”, “Shell” in Poster Campaign
• Volkswagen – Abandoned Stations “Esso”, “Mobil”, “Shell” in Use of Photography Campaign
Havas Hong Kong, Hong Kong
• Jane Goodall Institute “Chimpanic” in Use of Illustration
McCann Worldgroup, Hong Kong
• Cigna “Stress Portaits” in Data Visualization
HUNGARY:
DDB Budapest, Budapest
• Greenpeace “Plastic Warnings” in Innovative Use of Design
INDIA:
Cheil India, Gurugram
• Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Innovative Use of Design
• Samsung Good Vibes “Now, Words Aren’t Just Heard, But Felt.” in Non-Profit
INDONESIA:
Hakuhodo International Indonesia, Jakarta
• Sushi Sei – Flavour of Home “Sake Sushi House”, “Tamago Sushi House”, “Ika Sushi House”, “Maguro Sushi House”, “Tako Sushi House” in Use of Illustration Campaign
JAPAN:
Dentsu Craft Tokyo, Tokyo
• Yakushima Treasure “Yakushima Treasure Another Live from Yakushima” in Creative Use of Data
Dentsu Inc., Tokyo
• Mori Building “Designing Tokyo” in Art Direction
• Pocky “The Gift” in Brand Identity
KOREA:
Cheil Worldwide, Seoul
• Samsung Mobile “Galaxy Graffiti” in Installations/Displays
d’strict holdings, Inc., Seoul
• Immersive Media Art Exhibition “ARTE MUSEUM Jeju” in Spatial Design
Innocean Worldwide, Seoul
• Paracosm Studio “Air Padding” in Product Design
PHILIPPINES:
Ogilvy Philippines, Manila
• Tokyo Tokyo “Bike”, “Bridge”, “Road” in Poster Campaign
• Tokyo Tokyo “Bike”, “Bridge”, “Road” in Use of Illustration Campaign
PORTUGAL:
Havas Worldwide Portugal, Lisbon
• Raparigas da Bola “The Day-After-Women’s-Day Newspapers” in Creative Use of Data
SPAIN:
Leo Burnett, Madrid
• Old Spice “The Most Epic Seafaring Legend Ever Told” in Use of Illustration
SWEDEN:
Bold NoA, Stockholm
• Mojang Studios “The Power of Play” in Brand Identity
• Mojang Studios in Logos
• Mojang Studios in Use of Typography
SWITZERLAND:
TBWA\Zurich, Zurich
• McDonald’s “Field” in Posters
TAIWAN:
Dentsu One Taipei, Taipei
• Agriculture Department, New Taipei City Government & Juming Museum “Art Festival L(a)unch Box” in Point-of-Sale
Ogilvy Taiwan, Taipei
• Vogue “Uni-Form” in Art Direction
• Vogue “Uni-Form” in Innovative Use of Design
UKRAINE:
Bickerstaff, Kyiv
• The Old New Calendar 2021 “Bickerstaff” in Calendars
UNITED ARAB EMIRATES:
VMLY&R Dubai, Dubai
• Save The Children “The Last Possessions” in Direct Marketing – Consumer
UNITED KINGDOM:
Havas London, London
• Durex “Brand Book” in Brochures/Catalogues – Consumer Campaign
• Nubian Jak Community Trust “Black Plaque Project” in Installations/Displays
• Nubian Jak Community Trust “Black Plaque Project” in Signage
• Nubian Jak Community Trust “Black Plaque Project” in Zeitgeist
Leo Burnett, London
• McDonald’s “Modern”, “Sixties”, “Terrace” in Poster Campaign
• McDonald’s “Modern”, “Sixties”, “Terrace” in Use of Illustration Campaign
Ogilvy UK, London
• Lockdown in a Book in Self-Promotion
• Lockdown in a Book in Use of Copywriting
The&Partnership London, London
• Royal National Institute of Blind People “The See Differently Collection” in Innovative Use of Design
UNITED STATES:
360i, New York
• OREO “The OREO Doomsday Vault” in Direct Marketing – Consumer
Burger King
• Burger King “Moldy Whopper” in Art Direction
• Burger King “Moldy Whopper” in Use of Photography
Carmichael Lynch, Minneapolis
• Minnesota Twins “No Hay Descanso”, “Squad” in Motion Graphics – Animation Campaign
Jones Knowles Ritchie, New York
• Burger King “Your Way, Way Better” in Brand Identity
Leo Burnett Chicago, Chicago
• Beam Suntory “6ourbon 7ime” in Art Direction Campaign
McCann Worldgroup, New York
• New York Lottery “The New York Series State of Art” in Art Direction Campaign
MullenLowe U.S., Boston
• Change the Ref “Shamecards” in Art Direction
• Change the Ref “Shamecards” in Direct Marketing – Consumer
Ogilvy, Chicago
• Pledge “Trendiest Apartment” in Creative Use of Data
• Pledge “Trendiest Apartment” in Data Visualization
Saatchi & Saatchi Wellness, New York
• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Innovative Use of Design
• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Sustainable Design
The Bloc, New York
• Washington Heights Corner Project “Overdose Stopper” in Product Design
• Epidiolex “Diagnosing Epilepsy Type” in Use of Typography
Zubi Advertising, Coral Gables
• Florida Climate Change Pledge “Melting Florida” in Installations/Displays
PACKAGE DESIGN SHORTLIST 2021 (by country):
ARGENTINA:
Wunderman Thompson Argentina, Buenos Aires
• Degree Deodorant “Degree Inclusive” in Structural Packaging
BRAZIL:
BETC São Paulo, São Paulo
• HERSHEY’S Brasil “HerShe” in Art Direction Product Line
• HERSHEY’S Brasil “HerShe” in Special Editions
CANADA:
Leo Burnett, Toronto
• Woah Dough in Confections/Snacks
• 7 West 24hr Pizza “Round-the-Clock-Pizza” in Foods
CHINA:
Lin Shaobin Design, Shenzhen
• Dali “Dali Mixed Tea” in Beverages – Non-Alcoholic
ShenZhen Lingyun Creative Packaging Design Co., Ltd., ShenZhen
• WuDu – Black Porcelain in Liquors/Spirits
• ZhiHou Baijiu in Liquors/Spirits
CROATIA:
Bruketa&Zinic&Grey, Zagreb
• Untouched by Light in Wines
DENMARK:
Bold Scandinavia NoA, Copenhagen
• ASKUL “Lohaco” in Product Line
GERMANY:
Kolle Rebbe, Hamburg
• Warner Music Central Europe “Hell-P” in Art Direction
• Warner Music Central Europe “Hell-P” in Entertainment
• Warner Music Central Europe “Hell-P” in Promotional Packaging
• Warner Music Central Europe “Hell-P” in Special Editions
la red, Berlin
• Jägermeister “Bottle Track” in Liquors/Spirits
• Jägermeister “Bottle Track” in Special Editions
McCANN Düsseldorf, Düsseldorf
• Ökologische Tierzucht “FrEiraum” in Foods
• Ökologische Tierzucht “FrEiraum” in Promotional Packaging
Serviceplan Germany, Munich
• Xbox “Xbox Equality Controller” in Electronics/Tech Equipment
INDIA:
DDB Mudra Group, Mumbai
• McDonald’s “EatQual” in Retailer Packaging
• McDonald’s “EatQual” in Structural Packaging
Ogilvy India, Gurgaon
• 100 Pipers “The Legacy Project” in Use of Illustration Product Line
JAPAN:
Dentsu Inc., Tokyo
• Pocky “The Gift” in Confections/Snacks
SWEDEN:
BVD, Stockholm
• IKEA Food “Packaging for the Many People” in Sustainable Packaging
Grow, Stockholm
• Absolut Vodka “Absolut Paper – Spirit of the Future” in Sustainable Packaging
UNITED KINGDOM:
Design Bridge, London
• Cadbury Dairy Milk “Cadbury Wordless Bar” in Special Editions
UNITED STATES
Saatchi & Saatchi Wellness, New York
• Tikkun Olam Makers: TOM “The Prescription Paper Pill Bottle” in Sustainable Packaging
VIETNAM:
Ki Saigon, Ho Chi Minh City
• Pizza 4P’s “Peace Pizza Boxes” in Promotional Packaging
To find out more about LIA, visit http://www.liaawards.com/