Larry introduces IAG’s new insurance brand ROLLiN’ in new work via Bear Meets Eagle On Fire
Nice, new campaign out of Australia! IAG has partnered with creative studio Bear Meets Eagle On Fire to launch ROLLiN’, a new flexible car insurance brand designed for independent younger customers. The new brand promises not to tie you down, with a more flexible month-to-month offering.
IAG and BMEOF worked together to conceive the brand and creative design – from building the identity to crafting the product communications.
Initiative, IAG’s new media partner, worked on media.
Says Brent Smart, chief marketing officer, IAG: “We see ROLLiN’ as a growth driver for our business. To be able to build a brand from scratch is a real career highlight. To do it with BMEOF founder Micah Walker and his team has made it even more special, this brand is as much his vision as ours. Thanks to everyone who has worked so hard to make this a reality in a very short amount of time, we can’t wait to see Rollin’ out in the world.”
The 60-second launch spot introduces “Larry” an unencumbered, rolling character that freestyles along to the Digital Underground’s 90’s classic “Humpty Dance” as he eases through his neighbourhood. The spot was directed by Andreas Nilsson at Revolver.
As part of ROLLiN’s contemporary graphic identity, Bear Meets Eagle On Fire collaborated with Rotterdam-based typography designers Studio Dumbar. The idea was to communicate the brand’s flexibility by incorporating kinetic movement throughout the type design and out of home campaign.
An ongoing series of animators and 3D artists were also brought in to collaborate on various elements, including the website and social; something the brand will continue to do. The campaign launched on Sunday, 7th November.
Says Micah Walker, founder, BMEOF: “This is a dream project for us — to help name and build a brand from design through to communication just isn’t something you get to do very often. Big thanks to everyone who’s cared hard and put so much into this.”
Visit the website: https://rollininsurance.com.au/
Client: IAG
Chief Marketing Officer: Brent Smart
EM, ROLLiN’ Marketing: Caroline Hugall
EM, ROLLiN’: Brendan Grffith
EM, Content & Customer Engagement: Zara Curtis
Marketing Manager, ROLLiN’: Anna Rallos
Integrated Comms Specialist, ROLLiN’: Jay Patel
Communications Planning Lead: Tom Dodd
Media Specialist: Ashleigh Vogel
Customer and Operations Manager: Hiba Kalache
Digital Marketing Specialist: Amy Gyurasits
1:1 Specialist: Swati Bhardwaj
Search & Performance Specialist: Brett Bennell
Social Media Specialist: Aleksia Dobrich
Principal, Creative and Content Development: Simeon Bartholomew
Creative Studio: Bear Meets Eagle On Fire
Media: Initiative
Managing Director: Sam Geer
Chief Strategy Officer: Chris Colts
Client Advice and Management Director: Ali Bongailas
Partnerships Director: Jessica Scott
Digital Media: Reprise
National Agency Lead: Paula Lopes
National Content Partnership Lead: Evan Porteus
Strategy Director: Clare Gill
Senior Digital Executive: Josh Clayton
Head of Experience: Javier Dominguez
Film Production: Revolver
Director: Andreas Nilsson
Managing Director/ Executive Producer: Michael Ritchie
Executive Producer / Partner: Pip Smart
Producer: Alex Kember
DOP: Lachlan Milne
Production Design: Sherree Phillips
Casting: Citizen Jane
Model Makers: Odd Studio
Model Maker: Adam Johansen
Puppeteer: Damien Martin
Puppeteer: Gavin Kyle
Puppeteer: Luke Brown
Post Production
VFX/Animation: Blockhead VFX
Editor: Alexandre de Franceschi
Colourist: Ben Eagleton
Sound: Rumble Studios
Sound Designer: Tone Aston
Sound EP: Michael Gie
Music Supervision: Anton @ Trailer Media
Type and Motion Design: Studio Dumbar