Iris Singapore announces three senior hires with Bettina Feng, Priya Kalidas + Jenny Berryman

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Iris Singapore announces three senior hires with Bettina Feng, Priya Kalidas + Jenny Berryman

Iris Singapore has announced three new hires with the appointment of Bettina Feng as Head of Integrated Content Production, Priya Kalidas as Business Director and Jenny Berryman as Senior Graphic Designer.


Feng (pictured middle) joins Iris from DDB Singapore with a remit to further augment the agency’s production capabilities with a focus on new formats, digital assets and social media. Feng has over 19 years of experience working on global, regional and local brands and she will report to Andy Cairns, Managing Director, Iris Singapore.

Feng said: “A new leadership team with a progressive vision is what attracted me to Iris.”

Kalidas (pictured right), an account management and brand communication professional with over 15 years of experience joins Iris from Ogilvy Singapore with a scope of leading Samsung’s regional business. Kalidas will also be reporting to Andy Cairns.

“The opportunity to work with some of the most talented and brilliant minds, in an agency that adopts a progressive culture, and driving brands forward, under a new leadership team,” said Kalidas.

Berryman (pictured left) joins the Creative team with a remit to leverage design to create a compelling point of differentiation for every encounter and experience a brand has with its audience. Reporting to Ed Cheong, ECD at Iris Singapore, Berryman has extensive experience in graphic and industrial design across a plethora of verticals like haircare, skin care and lifestyle across markets including London, Paris and Singapore.

Berryman said: “I have always admired Iris’ work with a varied client set – and now I’m here, I get to work with a big mix of talented creatives and strategists.”

Cairns said: “The market for the very best talent has never been tighter – nor more important. These three hires are a testament to how far we have come in the past 18 months and the journey we are on; Bettina, Priya and Jenny are all outstanding practitioners. Bringing these and our other connected specialists together simply gives us greater firepower when it comes to solving our clients’ ever more diverse business problems.”