Pepsi Philippines partnered with Rise Against Hunger Philippines (RAH) to provide meals for families affected by the Covid-19 pandemic. The 10,000 meal pledge was made at a live “online handaan (celebration)” virtual event created by BBDO Guerrero Philippines which drew a combined audience of over 1.3 million.
Rise Against Hunger is an international and non-profit hunger relief organization. It is the first established foodbank in the Philippines and part of the Global Foodbanking Network. The event was hosted by DJ Suzy and Turs Daza and by leading stars from showbiz and entertainment including Kathryn Bernardo and Daniel Padilla, SB19, Mimiyuuuh, Ricci Rivero, Alyssa Valdez, Pam Swing, and Jayda.
Dom Layugan, CSD Brand Manager, said: “In the face of the Covid-19 crisis, Pepsi and Rise Against Hunger, are working together to find ways to support affected Filipino families and children. These meals will be distributed for an entire month in the communities that need it the most.”
Jomar Flores, Executive Director, Rise Against Hunger said: “The meals will go a long away in helping communities that have been drastically affected by the Covid-19 pandemic. This Christmas time, these meals that will be donated will mean a big thing to these families.”
David Guerrero, Creative Chair of BBDO Guerrero, said: “It is great to be a part of a campaign that brings the community together. And we are happy to be a part of Pepsi’s partnership with Rise Against Hunger to help draw attention to this cause at this time of year.”