Introducing Kulfi Collective, a coming-of-age modern media network on a mission to make the world wide web a brighter place, one meaningful story at a time. The collective comprises of three unique companies, each specializing in a specific area of production—Supari Studios, Post Office & Keeda Media.
Working towards creating a cohesive audio branding foundation, Two AM designed a series of audio components catering to the various brand media assets. Starting things off with the trendy brand theme that’s used across their series of launch videos, the track kicks off the mood and tone of what the entire collective is about, making it just right for its public introduction.
Each company, as well as the collective, has its own logo animation. With loads of visual inspiration to play with, the team crafted four unique sonic logos, each providing an insight into the companies’ distinct personality, while maintaining synchronization and connection through the use of a memorable core sonic motif.