Wunderman Thompson Hong Kong launches immersive 3D innovation campaign for HSBC
There are no limits to where HSBC is willing to go with their EveryMile campaign, created by Wunderman Thompson Hong Kong, to help their customers get closer to their next trip abroad. With the ability to earn extra RewardCash every time they use it locally and overseas, HSBC’s EveryMile Credit Card “Takes You Further Every Day”.
HSBC’s latest campaign brings comedy legend Dayo Wong Tze Wah, superstar Ronald Cheng Chung Kei, and musical phenom Mirror’s Lokman and Tiger together for a fun-filled adventure through space.
HSBC’s ‘Takes You Further Every Day’ campaign extends this TVC narrative to the rest of the multi-channel and innovative campaign, continuing the storyline to captivate and connect with all Hong Kongers.
Working with Wunderman Thompson and PHD Hong Kong, the space odyssey storyline continues with a series of interactive OOH marketing, starting with a first-in-the-industry 3D TV ad of HSBC’s spaceship flying using naked-eye technology. The advertisement is currently displayed on a 3D TV screen in the high-traffic district of Causeway Bay at 3 Matheson Street.
Utilizing augmented reality (AR) technology, HSBC also invites audiences to take part in an ongoing interactive game. Participants search for three pieces of the Space Rangers’ flying saucer scattered around the city with a chance to win RewardCash if they succeed in retrieving the displaced parts. The locations of the pieces are hidden in our series of integrated takeover including the 3D installation displayed at Queens Road Central, the 3D TV, and the lightshow outside HSBC’s main building.
The EveryMile Credit Card campaign leverages new technology to attract, engage, and interact with customers but more importantly, the campaign is appealing to a wide range of local audiences with culturally relevant content and generational talents Wong Tze Wah, Ronald Cheng, Lokman, and Tiger embracing their roles as Space Rangers and ambassadors for EveryMile Credit Card launch.
